Partnership Development Manager, Brand

hace 3 semanas

Zacatecas, México Mastercard Foundation A tiempo completo

About the Role

We are seeking an experienced Brand and Content Manager to join our team at the Mastercard Foundation. The successful candidate will be responsible for managing our brand, developing a cohesive brand story, and overseeing the editorial pipeline for key publications.

Key Responsibilities

  • Develop and implement the enterprise brand strategy, including style guides, brand guidelines, vision, narrative, and value proposition to achieve short- and long-term objectives.
  • Ensure the new brand architecture framework complies with internal and external audiences and legal regulations.
  • Collaborate with the Public Affairs and Communications team to identify brand awareness opportunities and support integrated campaigns to elevate brand and Foundation awareness.
  • Work closely with the Lead, Brand and Content, in-country Leads, Program Communications, and Legal & Compliance to ensure alignment on the branding of external partner programs and materials.
  • Gather content and manage assets in collaboration with Program Communications (Canada and Africa) and Policy & Thought Leadership teams to ensure brand narrative and storytelling alignment across the organization.
  • Develop and implement enterprise campaigns and storytelling opportunities to enhance the Foundation's profile in operating countries.
  • Manage the editorial pipeline, including the design, production, and dissemination of publications and reports.
  • Support implementing and managing a new measurement framework across the Public Affairs and Communications (PAC) team.
  • Assist with the biennial IPSOS reputation audit and preparation of summary reports.

Requirements

  • Bachelor's Degree in Communications, Journalism, Public Relations, or relevant certification, with a minimum of 5-7 years of experience in content communications, journalism, and/or public relations.
  • Proven experience in web and print materials' content strategy and project management.
  • Excellent knowledge of content and social media best practices and an understanding of measurement metrics.
  • Strong ability to communicate complex information clearly, work cross-functionally, and adapt to changing priorities.
  • Self-motivated, detail-oriented, and able to multitask while meeting deadlines, sometimes under pressure.
  • Experience in knowledge management, developing video, graphic design, and editorial content is an added advantage.
  • Fluency in French is advantageous.
  • Possess excellent verbal, written, and presentation skills, capable of articulating information to a diverse audience across cultures.
  • Demonstrate professional maturity, cultural sensitivity, and integrity that reflect the values of the Mastercard Foundation.

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