Brand Growth Strategist

hace 1 día


Veracruz, Veracruz-Llave, México Beiersdorf Ag A tiempo completo

{"Role Purpose": "As a Senior Brand Manager at Beiersdorf Ag, you will be responsible for driving the growth of our brand and its portfolio by identifying opportunities in the market and ensuring the perfect execution of the Marketing Plan contributing to the company goals.", "Main Accountabilities": {"Strategy and business planning": ["Develop and execute local activities to generate brand penetration and consumption", "Lead launches and coordinate marketing activities", "Co-lead with Precision Marketing Digital Campaign", "Define the annual game plan for owned brand categories", "Develop the brand strategy and ensure alignment with marketing activities and communication", "Work closely with different departments and countries to achieve common goals", "Develop and sustain strong working relationships with stakeholders", "Ensure supply chain alignment with brand and commercial needs", "Provide marketing inputs in S&OP meetings", "Forecast sales, volume, and Market Shares for the brand", "Champion the brand internally and ensure all elements of the company understand the brand and its goals", "Support and establish a strong relationship with regional and global teams", "Develop high-quality marketing materials that align with the overall brand strategy & GBU"]}, "Finance": ["Manage P&L to ensure brand profitability", "Analyze and interpret financial statements", "Draft and manage marketing budget & P&L", "Identify pricing opportunities"]}


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