Red Bull Brand Specialist

hace 2 semanas

Monterrey, Nuevo León, México Red Bull A tiempo completo

Job Title: Red Bull Brand Specialist

Job Summary:

The Red Bull Brand Specialist is responsible for building the local face of Red Bull in their field. They will infuse global and national Red Bull priorities, strategies, and the Red Bull philosophy in the field, focusing on building a local face of our global brand.

Key Responsibilities:

  • Infuse global and national Red Bull priorities, strategies, and the Red Bull philosophy in the field.
  • Ensure top-notch understanding of the consumer in various fields across the region.
  • Define ideas and programs which build brand image and increase understanding of the product functionality on a local level.
  • Be the regional intelligence, sharing market insights with the national team.
  • Work in conjunction with the regional sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise, and New Business environments.
  • Deliver the annual approved business plan for the region.
  • Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns, and activating the right big moments in the region.
  • Set the regional communication strategy together with national specialists based on national programs and regional priorities in order to boost local output.
  • Create and support local key events, scenes, and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape.
  • Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
  • Always have the "consumer" and "brand" eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.
  • Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes.

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