Marketing Insights Analyst
hace 4 semanas
We are seeking an experienced Marketing Insights Analyst to join our LATAM Marketing team. This role will focus on analyzing and providing actionable insights for the optimization of advertising and marketing strategies across LATAM, ensuring brand growth, improved customer engagement, and effective resource allocation.
About AlconAlcon is a global leader in eye care, driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed. Our friendly environment and diverse team offer opportunities for professional development and growth.
Responsibilities- Data Analytics and Insights: Develop and implement analytics models to assess the effectiveness of promotional campaigns across diverse channels.
- Market Segmentation and Targeting: Conduct in-depth segmentation analysis to identify and refine buyer personas, enabling tailored promotional strategies.
- Promotional Effectiveness Evaluation: Measure and report on the ROI of promotional activities, including in-store promotions, digital campaigns, and events.
- Digital Tools and Automation: Support the integration of digital tools and platforms for data collection, campaign management, and analytics.
- 3+ years of experience in data analytics, with a focus on marketing, advertising, or communications.
- Proven expertise in analyzing large datasets and deriving insights that inform marketing strategies.
- Strong proficiency in analytics tools (e.g., Excel, Python, R, Tableau, Power BI).
- Knowledge of advertising performance metrics, customer journey mapping, and ROI calculation.
- An attractive benefits and compensation package.
- Flexible hours and remote work possibilities (minimum 3 days per week off).
- Opportunities for professional development and growth within a growing organization.
The estimated salary for this position is $80,000 - $110,000 per year, based on location and experience.
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