Conversion Rate Optimization Lead

hace 4 días

Xico, México Baubap A tiempo completo

About Baubap

We are a rapidly expanding, Mexican fintech company with the mission to become the bridge to people's financial freedom through technology.

We are providing microloans to individuals in financial need through a fast and efficient process, always treating them with the respect and dignity they deserve.

Our long-term vision is to be the most inclusive digital bank in LATAM with more than 2.5 million clients.

About Your Role

Key Outcomes

  • Improve the conversion rate of users who download our app and eventually obtain an approved credit
  • Create and implement an experimentation methodology for improving the conversion rate
  • Develop an experimental mindset and customer knowledge within the team
  • Create the conversion rate optimization strategy for Baubap, including the necessary stack of tools and actions
  • Deliver value and improve sprint by sprint, progressively increasing the number of approved credits

Day-to-Day Responsibilities

  • Identify areas of improvement in the mobile app user interface, navigation flow, and content presentation, and implement necessary changes to enhance conversions
  • Collaborate with mobile app development, design, and marketing teams to ensure alignment of CRO initiatives with overall business objectives and brand guidelines
  • Utilize data and insights to identify customer segments, develop personalized targeting strategies, and optimize marketing campaigns within the mobile app for increased conversion rates
  • Conduct thorough analysis of user behavior, conversion funnels, and mobile app performance using analytics tools and A/B testing methodologies
  • Develop and execute a comprehensive CRO strategy specifically tailored to our mobile app to improve conversion rates and enhance user experience
  • Lead a team of CRO specialists, providing guidance, mentorship, and performance management to drive results in mobile app optimization
  • Lead and manage the implementation of mobile app analytics tools, heatmaps, and user behavior tracking software to gather actionable data and optimize conversion performance specifically for mobile platforms
  • Stay informed about the latest CRO tools, technologies, and best practices for mobile app optimization, and proactively recommend and implement new strategies to drive continuous improvement

Requirements

  • Bachelor's degree
  • Proven experience in mobile app conversion rate optimization, digital marketing, or related roles, preferably in an e-commerce, finance, retail or digital agency environment
  • Strong analytical skills with expertise in using mobile app analytics tools, A/B testing platforms, and data-driven decision-making
  • Experience with CRO tools and software specifically designed for mobile apps, such as Mixpanel, Firebase, or similar platforms
  • Solid understanding of user experience (UX) principles for mobile apps, mobile app design, and user psychology
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams
  • Strong leadership qualities with the ability to inspire and motivate a team
  • A strategic mindset with a focus on data-driven decision-making and continuous improvement specifically for mobile apps
  • Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines
  • Previous experience as a leader

Nice to Have

  • Proficiency in mobile app development frameworks such as React Native or Flutter is preferred but not required

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