Channel Marketing Lead

hace 6 días

Ciudad de México, Ciudad de México Apple Inc. A tiempo completo
About the Role

As a Channel Marketing Lead at Apple Inc., you will play a critical role in driving the company's sales organization forward. Your primary responsibility will be to lead the implementation of Apple's quarterly channel communication plans, covering multiple avenues in digital, brick-and-mortar, and base management. You will report on the overall performance of these plans and ensure that they are aligned with Apple's consumer experience and channel communication strategies.

Key Responsibilities
  1. Develop and Execute Channel Marketing Plans: Establish strong relationships with partners, align account strategy with communications plan to achieve the highest return on investment (ROI).
  2. Manage Key Accounts: Oversee the Base Management/CRM strategy and implementation for key accounts.
  3. Partner with Marcom Team: Collaborate with the Marcom team to create business briefs, translating sales strategies into creative partner campaigns.
  4. Optimize Partner Campaigns: Analyze campaign results and optimize partner campaigns to improve results and enhance the customer experience.
  5. Track Progress and Efficiency: Establish key metrics to track the progress and efficiency of strategic communication initiatives, identifying areas for improvement and recommending corrective actions.
  6. Build Insights and Plans: Develop a deep understanding of the industry, including market dynamics, customer preferences, and regulatory landscape.
  7. Collaborate with Cross-Functional Teams: Work with several teams to develop and refine the organization's strategic objectives, long-term and annual business plans, and ensure alignment with organizational goals.
Requirements
  • 7+ years of proven experience as a strategy analyst, management consultant, or a similar analytical role.
  • Bachelor's degree in business, economics, finance, or a related field. Master's degree preferred.
  • Proven knowledge of marketing reporting tools such as Google analytics.
  • Validated digital marketing skills.
  • Strong analytical and problem-solving skills; ability to synthesize complex information into actionable insights.
  • Proficiency in data analysis and experience working with data visualization tools and techniques.
  • Excellent research skills, including the ability to gather information from various sources and assess its credibility and relevance.
  • Advanced knowledge of Microsoft Excel.
  • Exceptional communication and presentation skills; skilled at conveying complex concepts in a clear and concise manner.
  • Fluency in English -- written and verbal.

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