User growth Specialist

hace 2 meses

Mexico City Gympass A tiempo completo

Apply now for a career that puts wellbeing first

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company. 

*Big news: Gympass is now Wellhub 
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it

THE OPPORTUNITY

We are hiring a User growth Specialist for our Marketing team in Mexico City.

Our User Growth Marketing Team is a dynamic Revenue Marketing focused on driving growth (sky-rocketing enrollment rate) through exceptional lifecycle experiences. With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers. Regionally, we take charge of Marketing-sourced Subscribers Revenue by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams. Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization. Our skills encompass analytical proficiency, execution prowess, strategic thinking, local relevance, and effective communication. Our team excels in understanding customer journeys, establishing global standards, influencing teams to improve the user experience, identifying opportunities, and fostering cross-functional collaboration. Together, we're supporting the future of SR with digital marketing, driven by expertise, collaboration, and innovation.

In Mexico we enable regional work, identifying local opportunities to increase the conversion rate, benching market competitors, marketing campaigns execution, and project management. Our skills encompass analytical proficiency, execution prowess, strategic thinking, local relevance, and effective communication. Our team excels in understanding customer journeys, focusing on increasing the conversion rate for each journey step, improving the user experience, identifying opportunities, and fostering cross-functional collaboration.

If you are looking for a challenging and rewarding opportunity, join our User Growth Team and take the lead in analyzing data, weaving local relevance and cultural insights into campaigns, and nurturing partnerships with local teams to drive our User Growth future with innovation, expertise, and collaboration. Join us in shaping a dynamic and impactful future together.

YOUR IMPACT

Design + Execute End-user Growth campaigns: Manages the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing (and company) best practices. Be hands-on using existing templates to develop marketing creatives with drag-and-drop tools like Canva, Figma, and Structured Web. Data-Driven Decision-Making: Apply analytical skills to identify opportunities and make data-driven decisions. Drive growth in the region while balancing out specific markets' demands and requests while having the proper judgment to manage campaigns and initiatives efficiently. Prioritize between multiple initiatives applying strong business acumen, according to opportunities and enrollment rates of key clients in each region;Cross-Functional Collaboration: As part of a regional team, you'll collaborate with key local stakeholders (CS, WE, VM, CX) and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work. Build trust and foster a collaborative and fast-paced environment;Local Trends and Opportunities: Spearhead campaign innovation by identifying local trends, benchmarking competitors and marketing initiatives from other companies. Prioritize and align implementation internally and externally with the Global structure and local leadership teams;Execution and Project Management: Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution on Braze platform in an agile manner. Highly effective at following campaign build best practices within Braze (set up and quality assurance) to proactively avoid errors. Comfortable escalating concerns + asking questions to ensure campaigns are set up correctly. Document learnings following Global guidelines;Innovation and Problem-Solving: Find innovative ways to address challenges and blockers. Apply strong experimentation skills, testing and validating hypotheses locally and identifying opportunities to scale globally.


WHO YOU ARE

As a User growth Specialist, you embody a multifaceted approach to digital marketing and interpersonal finesse, thriving in dynamic environments where innovation and execution converge seamlessly. Here's what defines you:

Growth Marketing & Execution: You are the go-to expert for growth marketing strategies, adeptly crafting tailored programs across the journey using the multi-channels we have ( Email, Push, Inapp, SMS, WhatsApp, and more). Proficient in efficiently managing end-to-end campaign execution, defining the growth strategy, creating the assets on Canva, and setting the campaign up on Braze platform, ensuring seamless implementation of the marketing plan. Your commitment to continuous learning ensures your strategies remain cutting-edge, while your flawless execution and meticulous attention to detail drive maximum results.Analytical & Project Management: With a data-driven mindset and exceptional project management skills, you optimize strategies and deliver projects on time and within scope, even with limited information. Your organizational prowess enables you to manage multiple projects simultaneously while adhering to best practices. Consistently measures results, using your analytical insights to optimize the marketing strategies and improve campaign performance.Experimentation & Creative Vision: Comfortable with AB tests, control groups, experimentations and proactive documentation of insights, testing and validating hypotheses locally. Your creative vision pushes boundaries, testing new messaging and strategies to deliver impactful results while fostering collaboration and alignment across teams.Communication, Collaboration, & Autonomy: Communicates effectively at all non-executive levels with confidence, you build trust effortlessly and support stakeholders, ensuring consistent delivery of high-quality work. With adept prioritization skills, you autonomously negotiate deadlines, drive results, and seek avenues for value addition.Problem-Solving & Continuous Improvement: Your strength lies in identifying and solving problems, driving continuous improvement through collaboration and data-driven insights. Guided by informed decision-making, you prioritize effectively to achieve overarching goals, pushing boundaries and delivering impactful results.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description %. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this role, please keep in mind that prior experience with end-user marketing initiatives and strong knowledge in Braze campaign setups.

WHAT WE OFFER YOU 

We're a wellness company that is committed to the health and wellbeing of our employees.

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. 

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer % paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our  

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our 

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