Head of Marketing

hace 1 semana

distrito federal, México Cambridge University Press A tiempo completo

Job Title: Head of Marketing

Salary: Competitive

Location: Mexico City, Mexico

Contract: Permanent, Full time, Hybrid

Do you have a proven track record in B2B and B2C marketing? Lead with us and drive change in the education space

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.

About The Role

As Head of Marketing, Mexico, you will lead Cambridge's marketing strategy across the branch, representing one of the world's most respected educational brands. With a focus on innovation and strategic oversight, you'll be at the forefront of enhancing brand visibility, engaging diverse audiences, and driving growth across key segments. Your role will guide local marketing efforts, developing creative initiatives that support our mission to enable access to quality education.

In this role, you'll define and implement Cambridge's marketing and media strategy across various educational segments, from Pre-Primary to Adults and Exams. This includes:

  • Spearheading innovation by crafting a marketing strategy that maximizes brand impact and Return on Marketing Investment (ROMI).
  • Overseeing annual marketing planning and PR strategies that align with business priorities.
  • Managing market research initiatives to drive data-informed decision-making.
  • Leading a multidisciplinary team to support and enhance sales efforts within the territory.

You'll collaborate closely with internal teams and external partners, leveraging insights to drive impactful marketing campaigns. Your leadership will play a critical role in positioning Cambridge as a trusted educational partner in Mexico.

About You

You are an experienced marketing leader with substantial expertise in advertising, public relations, and media strategy. You'll bring:

  • A degree in marketing, business, or equivalent experience, with a strong background in B2B and B2C environments.
  • A solid understanding of the ELT market in Mexico and a passion for the education sector.
  • Exceptional strategic and creative thinking, coupled with a talent for analysing data to shape effective campaigns.
  • Outstanding interpersonal skills and the ability to collaborate at both regional and global levels.
  • Proven experience in managing and inspiring teams, fostering collaboration, and negotiating with diverse partners.

If you're an innovative, driven marketing professional with a dedication to advancing education through meaningful campaigns, this role could be your next step

Rewards and benefits

We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits:

  • Law benefits
  • Life assurance
  • Medical Insurance
  • Vales de despensa (Food Vouchers)
  • Fondo de ahorro (Saving fund)
  • Aguinaldo (Christmas bonus)
  • Prima vacacional (Vacation Bonus)

We are a hybrid working organisation, and we offer a range of flexible working options from day one. We expect most hybrid-working colleagues to spend 40-60% of their time at their dedicated office or location. We will also consider other work arrangements if you wish to work more flexibly or require adjustments due to a disability.

Ready to pursue your potential? Apply now.

We review applications on an ongoing basis, with a closing date for all applications being 28th Nov 2024 and interviews are scheduled to take place early in December.

We are committed to an equitable recruitment process. As such, all applications must be submitted via our official online application form. Please refrain from sending your CV directly to our recruiters.

Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.

Why join us

Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.

We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.

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