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Engagement Access Strategy Lead
hace 2 meses
Engagement Access Strategy Lead (VPM)
Purpose:
This role will articulate and co-create the Market Access (MACS) strategy for launches and new indications with Bayer priorities, supporting Engagement Chapter portfolio including, Cardiology, IWHC and Radiology. Also establish strong partnership with Chapter lead and Product Team Lead ́s (PT); Co-creating strong value propositions of Chapter key products; guarantee execution of value driven MACS strategies within the global, region and local plans.
This function is accountable for indirect leadership in Health Policy & Advocacy, HEOR, pricing and reimbursement outcomes of all Bayer portfolio, reason why leads and coordinates actions with all areas in the local organization, under a comprehensive perspective, and the MACS regional and global teams as required.
This position will provide support as VACC leader to Product Team's, SAM's and KAM's in strategic thinking capabilities, developing institutional initiatives based on clear customer needs and co-creating value-based relationships with critical external stakeholders in mayor public institutions and decentralized accounts in Mexico. It will become a change management agent for the creation of a market access mindset and building reliability in MACS within the Enabling and Partnership Chapters, where the key objective is to be perceived as strategic partner for clients in the government setting through sustainable and co-created projects.
This position is responsible for guarantee full access of Bayer portfolio (in-line and pipeline products) at government market by developing a differentiated strategy within product chapters and by demonstrating best value proposals for KDM & KOL in all public institutions, based on the customer needs under a disease management perspective, establishing an approach "beyond the pill".
This position is the main representative and negotiation partner in front of Key decision maker in public institutions and his interactions represents a high reputational impact for the company.
Key Working Relation:
Internal: Market Access and Commercial Chapter team, public SAMs team, Engagement Lead, Product Team Lead, Squad teams, Medical Affairs, Regulatory Affairs, Public Affairs team, LATAM Regional and Global Access teams.
External: HTA Committee Members in Consejo de Salubridad General (CSG), KDM's in IMSS, ISSSTE, IMSS OPD BIENESTAR, and main decentralized accounts, Key Opinion Leaders, Access Industry Chambers.
Scope (global, regional or local):
Local and regional best practices sessions.
Your expected outcomes in this role:
1.- Launch and expand new indication products has a clear access strategy.
2.- All key launches and new indication has guaranteed inclusion in the National Compendium (HTA) by demonstrating our value proposals based on robust clinical and economical evidence.
3.- Key launches and new indications are listed with full access in IMSS, ISSSTE, OPD IMSS BIENESTAR, DESCNETRALZED Institutions thanks to a co-created best Strategic Access Plan and value proposals.
4.- All access technical functions are coordinated and lead by the incumbent of this position (Pricing, HEOR, Commercial, SAMs...)
5.- All products accomplished the best negotiation outputs-contracts under consolidated public contracts and tenders.
6.- All products comply with global pricing and access policies
7.- Identified and incorporated needs of clients and stakeholders for the co-creation of portfolio management strategies in their life cycle.
8.- Relevant and highly strategically important member of the product teams in which participates for the achievement of the outcomes with an holistic approach.
Readiness plans
• Provide as a VACC leader training to the Squad Teams about the institutional segmentation approach, key account management theory, the value communication proposition and communication strategy applicable to the institutional archetypes, emphasizing value messages through unmet needs and burden of disease, the value of the product and finally value of Bayer.
• Co-Create value and trust - based relationships with key stakeholders in the main institutions and support other MACS functions to communicate a comprehensive value message articulating clinical, societal, economic, and commercial perspectives aligned with Bayer and Law mandates. This is also part of Access Journey Initiative milestones, due to the perception of Bayer as partner of choice through all value-add services provided.
• Provide timely feedback and Peer to Peer evaluations to MACS Team and Product Chapters
As a VACC Leader in Bayer you'll enhance this profile:
· Visionary – Guide the Institutional Product teams in defining the access outcomes to deliver on the mission and detect real public necessities.
· Catalyst – Remove roadblocks in the public sector (limited public budget, price in generics products and bureaucracy).
· Architect – Capabilities to co-create the best clinical and economical value proposals always incorporating the voice of our clients, being close to the customer teams
· Coach – Coach the different teams to own the business and make difficult decisions for all Bayer portfolios.
You'll be the ideal candidate if you:
- Focus on short outcomes – define and deliver high impact.
- Be our best selves and include others – respect differences, embrace inclusion and show up as our best self-version.
- Collaborate with accountability – collaborate and hold each other accountable in and across teams.
- Co-create for customer – be close to the customer and co-create solutions for their needs.
- Act, learn fast and evolve – work in 90-day cycles, learn quickly, and continually develop.
- Co-create with Medical, Regulatory, Region and Global the best clinical and economical value proposals for launches and new indications.
Período de aplicación:
Del 25 de Junio al 09 Julio 2024
Código de referencia:
División:
Pharmaceuticals
Ubicación:
Mexico : Ciudad de México : Ciudad de México
Área funcional:
Acceso al Mercado
Grado de posición:
VS 1.3
Tipo de empleo:
Permanente
Tiempo de trabajo:
Indeterminado
