Brand Marketing Manager

hace 2 meses


Ciudad de México, Ciudad de México PayJoy A tiempo completo
  • Brand activation to drive sales

Organic Social, OOH & Earned Media (Content calendar, community, content creation)

Develop social media content for PayJoy Credit Line and Card to drive engagement including UGC content and testimonials

Conceptualize and guide execution of organic content

Build customer community through digital and non-digital outreach to our most loyal and engaged customers

Develop and manage content calendars for materials and campaigns

Improve digital assets e.g. landing page optimization to drive more conversions

Brand stewardship

Ensure brand is cohesive across all channels and partners

Ensure strong storytelling and clarity on product offering online and in-store for PayJoy Credit Line and PayJoy Card

Manage internal design and external agencies (creative and marketing agencies) to execute

Develop precise briefs and manage internal and external content teams to execute

Co-ordinate RFPs, selection and management of marketing agencies



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