Brand Associate Marketing
hace 2 meses
Como Brand Associate Marketing Home Cleaning en SC Johnson tendrás a cargo el armado y seguimiento del plan de marketing del negocio a cargo, siendo responsable de ejecutar las actividades de Comercialización en categorías designadas. Serás responsable de alcanzar los objetivos de categoría relacionados con Participación de mercados, lanzamiento de nuevos productos para el clúster Norte el cual cuenta con 12 países.
PRINCIPALES RESPONSABILIDADES
- Analizar información de mercado para un completo entendimiento de los diferentes mercados del Cluster Norte para elaboración de estrategias /planes tácticos que permitan crecer los segmentos/marcas a cargo.
- Conocimiento del marco competitivo de la categoría/segmentos para crear planes de acción que nos permitan ser la marca preferida de los consumidores.
- Desarrollo del Plan de Marketing anual para las marcas de limpiadores en cuidado del hogar.
- Manejo del Estado de Resultados (Profit & Loss) de las marcas/segmentos de la categoría en función de buscar mejorar o mantener la rentabilidad del negocio y/o marcas.
- Construcción de campañas de comunicación digital e E-Commerce para las marcas de Limpiadores.
- Estrategias de innovación, desarrollo de nuevo productos.
- Construcción de presentaciones (selling story) para los equipos de ventas, para clientes internos y externos.
- Trabajar con agencia de medios para planificación, implementación y seguimiento de planes de comunicación de acuerdo con el presupuesto asignado.
REQUERIMIENTOS
- 3 años de experiencia en posición afín liderando desarrollo de Productos, estrategias de Marketing.
- Formación en carreras como Marketing, Negocios, Administración de empresas, Ingeniería o demás afines relacionadas.
- Sólido manejo de herramientas informáticas (Microsoft Office).
- SAP (preferible)
- Conocimiento del manejo de bases de Nielsen (incluye análisis y uso de las métricas más relevantes).
- Capacidad Análisis de información cuantitativa y hacer recomendaciones.
- Organizado, proactivo, manejo de equipo multifuncionales, analítico.
- Comunicación Verbal efectiva. (habilidad para presentar).
- Nivel avanzado de idioma inglés.
Inclusion & Diversity
We're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We're committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at
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