Senior Marketer, Demand Generation Activation
hace 5 meses
**Senior Marketer, Demand Generation Activation**:
Are you passionate about the chance to bring your experience to a world-class company that is market-leading or both content and technology? If yes, we’re looking for you.
Join our team As a Senior Marketer on the Demand Generation Activation team, you will partner with Government and Risk Campaign Planners and stakeholders across the wider marketing organization to activate, optimize and measure marketing programs to fuel growth in Thomson Reuters. You will coordinate and be accountable for a wide range of essential activities necessary to execute and optimize multi-channel initiatives, while keeping Thomson Reuters customers front and center.
**About the Role**
In this opportunity as a **Senior Marketer, Demand Generation Activation**, you will
- Collaborate with campaign planning and marketing strategy, help build and execute the tactical strategy to support quarterly/annual campaign plans that will generate demand for Government and Risk products and services in order to meet qualified lead and revenue targets.
- Project manage all campaign deliverables to ensure programs are executed in a timely manner to support monthly and quarterly goals.
- Coordinate set-up and flow of information required by content marketing, solutions marketing, and centralized demand generation teams to fully activate planned campaigns; ensure dates and deliverables are met.
- Understand the customer journey to help create and execute tactics that are aligned to each stage of the buyers’ journey, with an eye towards delighting customers and creating seamless, frictionless customer experiences that effectively attract, nurture, and qualify new leads and accelerate opportunities for Sales.
- Activate on provided budgets; help to forecast and track spend and to achieve high ROI.
- Work to identify and memorialize best practices and learnings to fuel the development of playbooks.
- Own tasks and deliverables (big and small) needed to develop and implement marketing programs.
- Creatively problem solve as needed to ensure smooth and timely program execution.
- Work with cross-functional team to evaluate and report on campaign performance.
- Delivery of effective marketing funnel, from lead to closed sale
- Managing Partner SLAs
- Meet and improve performance benchmarks by tactic
- Marketing budget activation and management
- Maintain or exceed quality expectations
**About You**
You’re a fit for the role if your background includes:
- BA or BS degree in marketing or related field required.
- Fluent English is a must.
- 4+ years of experience in marketing activation strategy, channel implementation and optimization
- Strong project management skills; outstanding communicator
- Ability to manage multiple deliverables simultaneously.
- Paid digital experience and success strongly desired.
- Strong collaboration, teamwork and relationship building skills across multiple levels and functions in the organization.
- Skilled at learning and leveraging new tools, processes, and systems (e.g. 6Sense, Workfront and Anaplan)
- Good understanding of modern demand generation technologies and systems.
- Passion for accurate follow-through of program details (while still maintaining team speed)
- Team player with a growth mindset and track record of proactively helping teams achieve objectives.
**Location: CDMX**
**What’s in it For You?**
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
- ** Hybrid Work Model**: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- ** Culture**: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
- ** Wellbeing**: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
- ** Learning & Development**: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
- ** Social Impact**: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
- ** Purpose Driven Work**: We have a superpower that we have never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased informat
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