Senior Demand Generation Manager LATAM
hace 1 día
The Senior Demand Generation Manager LATAM is a pivotal position at UKG, responsible for driving marketing programs in Latin America to generate awareness and demand.
Responsibilities:- Create quarterly marketing plans in collaboration with the Head of LATAM Marketing and the local sales team to achieve business objectives.
- Develop and implement marketing campaigns for new prospects and existing customers, focusing on generating leads and nurturing relationships.
- Work closely with the lead generation team to produce marketing and sales qualified leads, ensuring alignment with sales efforts.
- Manage customer and prospect databases in conjunction with the Marketing Operation Analysis Coordinator to optimize campaign performance.
- Maintain and manage marketing expenses reports, collaborating with the Head of LATAM Marketing to ensure financial transparency.
- Lead the Market Research Program to gather insights and inform marketing strategies.
- Enhance and manage the Marketing LATAM Nurturing Program to build strong relationships with customers and prospects.
- Plan, execute, and evaluate events from concept to completion, refining strategies for future improvement.
- Measure and report on the effectiveness of marketing spend in LATAM programs, ensuring ROI optimization.
- Produce leads and opportunity reports to track campaign success and make data-driven decisions.
- Work within a budget, managing all financial aspects of campaigns and events to achieve business objectives.
- 5+ years of experience in a B2B marketing role, with a proven track record of developing successful marketing campaigns.
- Strong communication skills, including fluency in Portuguese.
- Proficiency in Microsoft Office, email, and CRM tools, as well as experience with web content management and Social Selling.
- Experience using marketing automation solutions, such as Eloqua.
- A creative problem-solver with excellent organizational and time-management skills, capable of working collaboratively across teams.
$120,000 - $180,000 per annum, commensurate with experience and qualifications.
About UKG:UKG is a leading provider of workforce management and human capital management solutions, serving tens of millions of frontline workers worldwide. We're committed to promoting diversity and inclusion in the workplace and welcome applicants from diverse backgrounds.
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