Global Demand Generation Marketing Manager
hace 2 semanas
About the Role
Zendesk, Inc. is seeking a skilled Global Demand Generation Marketing Manager to lead global, always-on demand campaigns focused on nurturing open opportunities and creating pipeline.
The ideal candidate has experience building end-to-end marketing campaigns, driving demand for digital events, and developing content strategies, while being accountable for business outcomes.
This role will collaborate closely with regional marketing, product marketing, and sales teams to create integrated campaigns that generate pipeline and bookings.
Key Responsibilities:
- Lead the full development and execution of global, always-on demand campaigns, including quarterly webinars, content pieces, and promotional strategies designed to nurture open opportunities.
- Build and manage global integrated marketing campaigns targeting key personas, including customer support and operations.
- Understand and articulate the buyer's journey for Zendesk solutions in the context of campaigns.
- Partner with product marketing and utilize data-driven analysis to understand target audience segmentation, align campaign and product messaging, and develop an effective content strategy.
- Work closely with teams across the marketing organization to deliver integrated demand campaigns across all relevant channels: regional marketing, product marketing, performance marketing, communications, localization, content marketing, brand, web, internal communication, etc.
- Measure and optimize campaign & channel performance, and implement data-driven optimizations as needed.
Requirements:
- 3-5 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred)
- Experience driving end-to-end execution of global marketing programs and campaigns
- Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies
- Strong and proven writing and messaging skills
- Proven ability to manage complicated, multi-channel marketing campaigns
What We Offer:
A competitive salary of $80,000 per year, plus benefits and opportunities for growth and development.
As a remote worker, you'll have the flexibility to work from anywhere and join our team at one of our many offices around the world.
We're an equal opportunity employer and welcome applications from diverse candidates.
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