Therapy Development Specialist Iii Tavi Market Leader
hace 9 horas
About the Role
This position will be responsible for the development and adoption of TAVI therapies in an assigned market. The successful candidate will design and execute a therapy awareness plan that aligns with the strategic priorities of Boston Scientific Interventional Cardiology division. This role will ensure the assigned territory meets or exceeds sales objectives.
Responsibilities
- Develop an annual marketing plan, ensuring the implementation of strategies and activities defined for the TAVI Category
- Ensure sales achievement, profitability, market share, and growth of the TAVI Category
- Prepare and implement promotional materials, such as brochures, sample books, and grill focused on the sales channel attended
- Identify key accounts, healthcare professionals, and business issues that have the greatest effect on the use of company products by meeting with existing and potential customers
- Determine where company therapies can assist in providing a comprehensive healthcare solution
- Identify key patient journey and referral networks opportunities and strategies for TAVI therapies
- Develop and enhance relationships through therapy awareness activities, routine customer visits, product demonstrations, educational programs, procedural observation, trade show participation, and problem resolution
- Define educational strategic programs to educate physicians on the merits and proper clinical usage of company products
- Lead field clinical representatives in clinical training on TAVI and Sentinel therapies
- Develop action plans by analyzing quarterly and monthly sales figures and reports, identifying the needs of particular accounts, and discussing issues with the field salesforce
- Lead market therapy analysis for TAVI, including competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, step-by-step techniques, clinical data, and objection management
- Develop new accounts by generating the correct go-to-market segmentation and traveling to identify customer needs, goals, and constraints related to patient care
- Work closely with the Sales Management team in evaluating business conditions and identifying creative sources of information to inform strategic business plans
- Secure HCPs interaction process aligned with BSCI compliance policies
Requirements
- Develops solutions to complex problems of diverse scope and complexity
- Plans and organizes non-routine tasks with approval
- Works under general direction regarding the direction and progress of projects and special assignments
- Establishes and cultivates a wide range of business relationships to facilitate assignment completion
- Interprets, executes, and recommends modifications to company policies
About Boston Scientific Corporation
Boston Scientific Corporation is a leading medical technology company that develops, manufactures, and markets innovative medical devices and solutions worldwide. We are committed to improving the lives of patients and healthcare professionals through our products and services.
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