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Digital Campaign Manager
hace 1 mes
Entravision is a leading global advertising, media, commerce, and ad-tech solutions company. With operations on five continents, we represent clients such as Meta, TikTok, Spotify, LinkedIn, Snapchat, Anzu, and Twitter.
We are now expanding our presence in Mexico City, Mexico, with a focus on increasing the results of the marketing and advertising efforts of local businesses and agencies.
About the RoleThis Digital Campaign Manager position is part of our Ad Operations team, responsible for day-to-day trafficking and management of digital campaigns, focusing on CTV, Pre-Roll Video, Digital Audio, and Display.
We are seeking a goal-oriented and passionate individual who can work in a fast-paced, high-volume environment. The ideal candidate should have technical skills to set up and optimize campaigns against industry standard KPIs.
Key Responsibilities- Strategize, execute, and manage client campaigns, including trafficking, in-flight optimization, and post-campaign analysis.
- Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests.
- Develop campaign strategies to support and achieve client business objectives.
- Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
- Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
- Provide Account Management team with campaign reporting data for client recap decks and campaign strategy recommendations for future campaigns.
- Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
- A BA degree in Marketing, Business, or equivalent work experience.
- At least 1-2 years of work experience in digital campaign management or related fields.
- Trade Desk Certification is a plus.
- English Fluency is required.
Entravision Communications Corporation is an Equal Opportunity Employer. We encourage women and minorities to apply.
The estimated salary for this position is around $50,000 - $60,000 per year, depending on experience.
