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Regional Marketing Strategy and Analytics Lead
hace 2 meses
We are seeking a seasoned Marketing analyst to serve as a strategic partner to our regional Marketing leadership. The ideal candidate will be an expert at leveraging data to inform GTM strategies, bringing a regional perspective to understand customer behavior, and measure marketing and GTM performance.
As a Regional Marketing Strategy and Analytics Manager, you will be responsible for helping Zendesk achieve its overall pipeline and revenue targets. You will be partnering with senior Marketing executives to solve the most important strategic growth opportunities, improve operational efficiency, use data to manage the business to metrics, and evaluate the effectiveness of campaigns and channels with a strong focus on ROI.
The candidate should have a strong strategic mindset and communication skills and collaborate with cross-functional stakeholders to drive critical business decisions.
Key Responsibilities:
- Lead and provide recommendations on a variety of decision-making projects that will shape Zendesk's future growth strategy.
- Evaluate and optimize marketing campaigns based on industry best practices, providing recommendations on performance, and deep analyses to improve engagement with marketing content, funnel metrics, and likelihood to buy.
- Help manage marketing budgets and allocate resources effectively to maximize ROI.
- Support marketing leadership on critical investment decisions.
- Act like an owner in driving strategic planning processes through data-driven recommendations (e.g. annual growth planning, headcount planning, budget planning, quota setting).
- Track business performance and provide insights and recommendations to advise leadership, crafting raw data and analysis into well-written and persuasive visual content.
- Lead development and maintenance of Tableau dashboards which track the performance of the Marketing organization globally.
- Establish strong working relationships with peers in other Operations teams and cross-functional partners (revenue operations, sales leadership, finance and SDR management) to achieve objectives.
- Stay up-to-date with the latest marketing trends, technologies, and best practices, and continuously look for opportunities to improve our marketing efforts.
Requirements:
- Bachelor's degree in computer science, mathematics, economics, engineering or related degree is a plus
- 6+ years experience in marketing/analytics
- Advanced proficiency in Tableau and SQL
- Understanding of the B2B lead to opportunity and sales process
- Strong communication and data visualization skills; can easily create powerful visualizations that transform complex data into easily consumable, actionable insights
- Ability to effectively solve complex problems from high-priority strategic initiatives
- Experience in communicating effectively and presenting to Senior Executives
- Ability to build strong partnerships and collaborate with stakeholders and teammates.
- A do-whatever-it-takes attitude to deliver exceptional quality on time and on budget
- Excellent organizational and time management skills, and attention to detail
- Motivation to stand out from the crowd, disrupting the norm to help the business win
- Proficiency in SAS/Python/R is a plus
If you are a highly motivated individual with a passion for data-driven marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.
