Digital Media Manager

hace 7 días


Veracruz, Veracruz-Llave, México Diageo A tiempo completo

About the Role:

We are seeking a highly skilled Digital Media Manager to lead all aspects of the media and digital agenda for some of our brands at Diageo. As a key member of our team, you will be responsible for connecting real omnichannel experiences to drive engaging consumer experiences.

Key Responsibilities:

  1. Develop and execute comprehensive media strategies to drive business results and maximize return on investment.
  2. Lead digital data analysis, measurement, and evaluation to optimize media performance and provide insights into brand and business strategy.
  3. Collaborate with cross-functional teams to identify new opportunities to improve digital programs' efficiency through test-and-learn programs.
  4. Educate and upskill the marketing community to ensure compliance and alignment with our standards while training them to be future-proof.
  5. Oversee the development and maintenance of digital assets, including websites, apps, social pages, and e-commerce platforms, to boost conversion and performance efficiency.
  6. Work closely with the Global digital team to implement a sophisticated and smart marketing ecosystem locally and collaborate with Digital Technologists to bring speed and agility to our marketing through digital tools.
  7. Optimize media plans to amplify communications impact and implement digital programs under the brand managers' strategic framework.
  8. Manage relationships with media organizations across various channels, focusing on experimenting with new channels and partners to drive business results through digital.

Requirements:

We are looking for a passionate individual with sustained, confirmed experience in comprehensive media strategy, data, measurement, and conversion, as well as understanding brand and business strategy and translating it into actionable communications actions that drive business results. You should have at least three years of experience, with a minimum of 1 year in Media and/or Digital and preferably 1-2 years in Brand/Product Management roles, as well as clear and confirmed standard methodologies in media developed at big CPG or similar industries.

Experience in leading digital transformation for top brands in the LAC markets is also desirable. We seek a confident individual with excellent communication and relationship skills, key partner management leadership skills, the ability to operate successfully in a fast-moving environment, and a constant curiosity. You should have demonstrated your ability to work within a cross-functional team and encourage and educate others.



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