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Marketing Strategy Analyst

hace 2 meses

Ciudad de México, Ciudad de México 1-StopAsia A tiempo completo

About 1-StopAsia:

We are a leading translation and localization service provider dedicated to helping businesses communicate globally. Our mission is to deliver high-quality translations and exceptional customer service. As we continue to expand our reach, we are seeking a skilled Marketing Auditor to ensure our marketing strategies are optimized for success.

Job Description:

We are looking for an experienced and detail-oriented Marketing Auditor to conduct a comprehensive audit of our current marketing strategies. The ideal candidate will have a deep understanding of digital marketing, website optimization, social media, content creation, and competitive analysis. Your primary goal will be to evaluate the effectiveness of our marketing efforts and provide actionable insights to improve our online presence and rankings.

Key Responsibilities:

  1. Marketing Strategy Audit:
    1. Review and analyze our current marketing strategies, including campaigns, channels, and overall performance.
    2. Identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
  2. Website Analysis:
    1. Conduct a thorough audit of our website for SEO, user experience, and content effectiveness.
    2. Provide recommendations for website improvements to enhance user engagement and search engine rankings.
  3. Social Media Review:
    1. Evaluate our social media presence across various platforms.
    2. Assess the effectiveness of our social media strategies and content.
    3. Suggest improvements to increase engagement and reach.
  4. Content Creation Audit:
    1. Analyze the quality and relevance of our current content, including blogs, articles, and marketing materials.
    2. Recommend strategies for content optimization and creation to attract and retain our target audience.
  5. Online Presence and Ranking:
    1. Assess our overall online presence and search engine rankings.
    2. Conduct competitor analysis to identify areas for improvement and differentiation.
    3. Provide strategies to enhance our online visibility and competitive positioning.

Requirements:

  1. Proven experience in marketing auditing, digital marketing, or a related field.
  2. Strong analytical skills with the ability to interpret data and provide actionable insights.
  3. In-depth knowledge of SEO, SEM, social media, and content marketing.
  4. Familiarity with marketing tools and software (e.g., Google Analytics, SEMrush, Ahrefs, etc.).
  5. Excellent communication skills, both written and verbal.
  6. Ability to work independently and manage multiple projects simultaneously.
  7. A keen eye for detail and a passion for continuous improvement.

Deliverables:

The successful candidate will be expected to deliver a comprehensive marketing strategy audit report, including actionable recommendations for improvement. The report should include a detailed analysis of our current marketing efforts, as well as a plan for enhancing our online presence and competitive positioning.