Shopper Marketing Analyst
hace 1 semana
About the Role:
We are seeking a highly skilled Shopper Marketing Analyst to join our team at PepsiCo. As a key member of our commercial team, you will be responsible for driving sales growth and accelerating category acceleration through effective expos and events management.
Key Responsibilities:
- Align and leverage PMF expos agenda based on categories priorities with special focus in expos of clients
- Accelerate sell out in POS with different Shopper MKT strategies for the cash & carry & clubs
- Ensure vendor's execution (10) in time and form
- Align and Support commercial capabilities, playbooks and evolve shopper marketing activation impact
- Coordinate the expos logistics (50 expos per year) according to LFM Calendar and sales objective per client
- Align and development of strategies to execute seasonalities calendar for the Cash & carry & clubs agenda
- Connect Brands Big Ideas communication from the consumer to the point of sales to enable Omni-Channel Activations
- Align categories acceleration vision, strategy, growth drivers and trade platforms for LFM
- Align and support in Ecommerce agenda based on SSC LFM
Your Impact:
As a Shopper Marketing Analyst, you will have a significant impact on driving sales growth and accelerating category acceleration. You will be responsible for developing and implementing effective expos and events strategies that drive business results.
Requirements:
- Functional Experience 2 years minimum: commercial experience / trade marketing / marketing
- Trade Marketing / Commercial Drive / Promos / shopper marketing / catman / insights
- Marketing / Shopper Insights
- Language: 100% Spanish & English
- Suppliers & budget management
- Connection Skills
- Presentation skills
- Speaking skills
- People skills
- Shopper knowledge interest
- Active Listening
- Resilience
- Effective organization
- Budget controls
- Suppliers management
About PepsiCo:
PepsiCo is a leading food and beverage company with a portfolio of iconic brands consumed by billions of people around the world. We are committed to making a positive impact on society and the environment through our business practices and community engagement initiatives.
What We Offer:
- Opportunities to learn and develop every day through a wide range of programs
- Internal digital platforms that promote self-learning
- Development programs according to Leadership skills
- Specialized training according to the role
- Learning experiences with internal and external providers
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others
- Financial wellness programs that will help you reach your goals in all stages of life
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others
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