Regional Marketing Manager

hace 2 días

Xico, México Dine Brands Global A tiempo completo

Job Summary

The Regional Marketing Manager will be responsible for managing and implementing marketing and branding programs and initiatives designed to drive traffic and sales for IHOP franchisees in Mexico and Puerto Rico. This role will provide marketing expertise while communicating and implementing the company's marketing strategy in Mexico to assist in achieving sales, profitability, and traffic goals.

Key Responsibilities

  • Manage and implement media, marketing, and branding programs designed to drive traffic and sales in the Mexican market.
  • Product management – campaign and menu roll-outs
  • Promotion activation & Local Store Marketing
  • Monitor sales and traffic performance, return on investment, provide feedback on results, and propose revisions to marketing plans.
  • Coordinate and leverage research studies as needed.
  • Agency & local partnerships management
  • Budgeting
  • Collaborate with franchisees and their teams to achieve comp sales and traffic goals by providing business analytics, marketing expertise, and leadership.
  • Conducts field marketing visits to plan and monitor marketing activities.
  • Analyzes market trends and develops programs to address specific market needs.
  • Serves as communication liaison between franchise/company system and Marketing.
  • Develops standardized rollout guides and marketing flash updates for all market level activity.
  • Oversees multiple franchise groups to ensure strategic management and efficient spending of the local requirement.
  • Provides regular insight and analysis into franchise business within assigned territory.
  • Performs other responsibilities as needed.

Requirements

  • Bachelor's degree in marketing or business administration or relevant work experience.
  • 6-8 years' experience in mass consumption marketing role including restaurant marketing experience, particularly in QSR, family, and/or casual dining industry.
  • Excellent project management skills, ability to identify and manage highly complex projects based on strategic priorities of the business unit and organization.
  • Expertise in digital/social media/e-commerce.
  • Experience with media, production, and advertising agencies.
  • Proven experience positioning top brands.

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