Automation Sales and Growth Manager
hace 3 semanas
Job Summary:
The Automation Sales and Growth Manager will be responsible for driving profitable growth and market share expansion within their assigned region and countries. This role requires collaboration with relevant stakeholders to sell the full automation portfolio to existing customers, identify and develop new direct and indirect sales channels, and ensure profitable growth and an excellent customer experience.
Main Responsibilities:
- Drive margin expansion, sales growth, and technical product advantages for share gain and demand expansion globally.
- Develop and maintain overall product plans for your portfolio in the Equipment Solutions Group.
- Analyze current performance, portfolio health, market needs, trends, and other data to inform business decisions.
- Lead and develop product roadmaps, lifecycle management of the portfolio, and create targets to improve the portfolio.
- Develop promotional, digital, and social media campaigns for your existing products and product launches.
- Grow the business through channel expansion and large end-user conversion.
- Conduct voice of customer (VOC) interviews with end users, distributors, and ESAB Regional Product Managers, Sales Teams, and Leaders to perform trend mapping.
- Analyze incoming feature requests and customer needs, translating data points to QFDs, CTQs, and associated business cases.
- Manage feature requests during the lifecycle of the product lines, creating margin on the cost to serve.
- Collaborate with R&D project teams to define specifications, including aspects of industrial design, functionality, cost, quality, packaging, documentation, and pricing.
- Work with the development team to create product demos and product showcases, helping to shape the content according to the customer and sector segmentation.
- Ensure compliance with the APD (Accelerated Product Development) stage gate process.
- Work with Marcom to plan and execute product launches, including technical documentation and promotional items.
- Collaborate with Sales, Marketing, and Strategy to develop product pricing strategy for existing and new products.
- Work with supply chain and production to ensure product regional availability and assist in regional forecasting and supply/demand planning.
- Participate and drive knowledge sharing across ESAB, including ideas gathered at relevant trade shows, external customer meetings, and benchmark exercises.
- Able to work cross-culturally within and outside of the organization.
Qualifications:
- Fluent in English (read, write, speak)
- An additional language will be an asset.
- Proven track record in complex B2B sales, preferably within the automation industry with a minimum of 3 years' experience in sales.
- Bachelor's degree in technology, engineering, or business administration from an accredited educational institution.
- Minimum 3 years' experience in welding or similar heavy industry.
- Proficient in project management and problem-solving.
- Strong technical aptitude and the ability to understand and explain automation solutions.
- Displayed knowledge and creation of marketing and market entry strategies.
- Effective communication and executive presentation skills.
- Adept at conducting voice of customer (VOC) research.
- Working knowledge of business finance (e.g., product cost, price, transportation, tariffs).
- Demonstrate ability to strategically think and analyze impacts of different scenarios on existing products and their platforms.
- Working knowledge in the use of Lean/Six Sigma Processes.
- Ability to travel globally 25%.
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