Customer Experience Strategist

hace 2 meses


Yucatán, México Nestle Operational Services Worldwide Sa A tiempo completo

Job Overview

Nestle Operational Services Worldwide Sa is seeking a Customer Experience Strategist to join our team. This role will be responsible for planning and coordinating the implementation of CRM campaigns, working closely with the eCommerce and Media Plan teams.

Key Responsibilities

  • Develop and operate a CRM strategic framework aligned with different audience types, consumer behavior, and moments of consumption.
  • Propose improvements and optimizations to creativity, segments, and communication channels based on results analysis.
  • Develop, maintain, and implement a creative calendar and segmentation matrices for different consumer types, including A/B testing.
  • Coordinate the collection and analysis of CRM data from over 500,000 consumers.
  • Create easy-to-understand data visualizations, presentations, and provide logical insights and actionable recommendations to business units and key accounts.

Requirements

The ideal candidate will have experience as a CRM Administrator in a consumer-focused company. They should also have experience in online sales and implementation of full-funnel campaigns. A Bachelor's degree in Actuarial Science, Systems Engineering, Mathematics, or related fields is required. Intermediate/advanced English proficiency is also necessary. Knowledge of Zoho, Mailchimp, Google Analytics, Oracle, Zendesk, Salesforce, SEO, and digital marketing in ecommerce is a plus.

We estimate the salary for this position to be around $65,000 per year, based on industry standards and location.



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