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Product Marketing Manager
hace 2 meses
We are seeking a highly skilled Product Marketing Manager to join our LATAM Product Strategy & Operations team at TikTok. As a key member of our team, you will be responsible for driving the success of TikTok's product offerings in Latin America.
Key Responsibilities- Develop and execute go-to-market strategies for TikTok's Measurement and Ad products in LATAM markets.
- Partner with cross-functional teams to ensure flawless execution of product launches and activations.
- Set goals, manage launches, and implement activations to drive adoption and revenue growth.
- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
- Deeply understand the features of Measurement and Digital advertising products and promote product operation plans focusing on revenue and performance.
- Monitor, research, and analyze market data to identify problems and opportunities.
- Collaborate with regional sales team and client solution team to identify market opportunities and client requirements.
- Act as the voice of the region in product and synthesize market insights to identify solutions.
- Provide sales enablement and product training.
- Bachelor's degree or above.
- 3 years of experience in the digital advertising industry.
- Product marketing or product management experience with digital ad products.
- Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment.
- A commercial mindset with experience building business cases from market research and analysis.
- Proven track record of creating value through strategic product marketing.
- Excellent written and verbal communication skills and fluency in English and Spanish.
- 5 years of experience with digital marketing / ad-tech products in the measurement field.
- Marketing/Data Science experience.
- SQL, Data Visualization, and reporting experience.
- Language: Intermediate Portuguese or Mandarin/Cantonese (Chinese dialects).
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.