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Therapy Development Specialist III TAVI

hace 2 meses

Ciudad de México, Ciudad de México Boston Scientific Gruppe A tiempo completo
About the Role

This position is responsible for driving the development and adoption of TAVI therapies in a designated market. The successful candidate will design and execute a comprehensive therapy awareness plan aligned with the strategic priorities of Boston Scientific's Interventional Cardiology division. This role will ensure the assigned territory meets or exceeds sales objectives.

Key Responsibilities
  • Develop an annual marketing plan, ensuring the implementation of strategies and activities defined for the TAVI Category.
  • Ensure sales achievement, profitability, market share, and growth of the TAVI Category.
  • Prepare and implement promotional materials, including brochures, samples, and product demonstrations focused on the sales channel.
  • Identify key accounts, healthcare professionals, and business issues that impact the use of company products by meeting with existing and potential customers.
  • Classify clinical needs, goals, and constraints related to patient care and determine where our therapies can provide a comprehensive healthcare solution.
  • Identify key patient journey and referral network opportunities and strategies for TAVI therapies.
  • Develop and enhance relationships through therapy awareness activities, routine customer visits, product demonstrations, educational programs, procedural observation, trade show participation, and problem resolution.
  • Develop and continually enhance relationships with administrative hospital personnel to gain knowledge on unique hospital business dynamics and identify key decision makers.
  • Define educational strategic programs to educate physicians on the merits and proper clinical usage of company products.
  • Lead field clinical representatives in clinical training on TAVI and Sentinel therapies, providing accompaniment throughout the certification process.
  • Develop action plans by analyzing quarterly and monthly sales figures and reports, identifying needs of particular accounts, and discussing issues with the field salesforce to help the organization achieve its annual sales goals.
  • Lead market therapy analysis for TAVI, including competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, step-by-step techniques, clinical data, and objection management.
  • Develop new accounts by generating the correct go-to-market segmentation, traveling to identify needs, goals, and constraints related to patient care, and discussing and demonstrating how company products can help achieve goals.
  • Work closely with the Sales Management team to evaluate business conditions, identify creative sources of information, and prepare and submit reports by analyzing and compiling data, projections, and other relevant information.
  • Secure HCPs interaction process aligned with BSCI compliance policies.
Requirements
  • Biomedical Engineering, Marketing, or Admon degree.
  • Ability to travel at least 30% of the time, nationwide.
  • Advanced English language skills.
  • Strong presence, presentation, and communication skills.
  • Self-directed and results-oriented.
Preferred Qualifications
  • More than 5 years of experience in Marketing, Sales, FCS, medical device training, or Pharma, with a focus on Interventional Cardiology.
  • Experience as a project leader, verifiable.
  • Business acumen, understanding of P&L, and business value.