Consumer Insights Manager

hace 1 día


Monterrey, Nuevo León, México British American Tobacco A tiempo completo
About the Role

We are seeking a highly skilled Consumer Analytics Executive to join our team at British American Tobacco. As a key member of our Strategic Planning and Insights Department, you will play a critical role in providing actionable insights to inform business decisions.

Key Responsibilities
  • Develop and implement data-driven strategies to drive business growth and improve customer engagement
  • Lead the analysis of consumer behavior and market trends to inform marketing strategies
  • Collaborate with cross-functional teams to develop and implement analytics solutions
  • Design and implement data visualizations and dashboards to communicate insights to stakeholders
  • Stay up-to-date with industry trends and best practices in data analytics and consumer insights
Requirements
  • Minimum 3 years of experience in analytics or a related field
  • Strong analytical and problem-solving skills
  • Proficiency in SQL and data visualization tools (e.g. Tableau, Power BI)
  • Experience with A/B testing and financial acumen a plus
  • Excellent communication and project management skills
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and detail-oriented individual with a passion for data-driven decision making, we encourage you to apply for this exciting opportunity.



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