Senior Manager Consumer Insights

hace 6 días

Monterrey, Nuevo León, México British American Tobacco A tiempo completo
About the Role

We are seeking a highly skilled Senior Manager Consumer Insights to join our team at British American Tobacco. As a key member of our Consumer Insights & Foresights Team, you will be responsible for providing actionable insights and recommendations to drive business growth and inform strategic decision-making.

Key Responsibilities
  • Lead the analysis and interpretation of consumer data to inform business strategy and drive growth
  • Develop and execute data-driven solutions to improve consumer engagement and loyalty
  • Collaborate with cross-functional teams to understand business objectives and translate them into data analysis requirements
  • Extract, clean, and process data from various sources to create insightful analyses of consumer behavior
  • Develop and execute queries to segment and categorize consumers based on various criteria and perform in-depth analysis of consumer interactions with digital platforms
  • Mine and analyze data from existing or new consumer databases to drive optimization and improvement of consumer campaigns, marketing techniques, and business strategies
  • Identify key performance indicators (KPIs) and metrics to measure and monitor consumer purchase behavior trends
  • Create and maintain reports, dashboards, and visualizations to effectively communicate findings to stakeholders
Requirements
  • Proven experience as a Data Analyst or similar role, with a focus on consumer behavior analysis, Digital Analytics, and Digital marketing
  • Expertise in data analysis, data visualization, and data storytelling
  • Strong understanding of statistical analysis, A-B testing, and financial acumen
  • Minimum 3 years of work experience in Analytics/Digital with senior stakeholder management and project management background in a large-scale organization
  • SQL language proficiency is a must-have
What We Offer

As a Senior Manager Consumer Insights at British American Tobacco, you will have the opportunity to work with a talented team of professionals, drive business growth, and develop your skills in data analysis and consumer insights. If you are a motivated and results-driven individual with a passion for data-driven decision-making, we encourage you to apply for this exciting opportunity.

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