Digital Analytics Strategist
hace 3 días
Key Responsibilities:
Implement and manage digital tracking and analytics measurement strategies for clients' portfolios of digital products, including websites, blogs, mobile apps, and reporting applications.
Key Skills:
Centralize digital tracking, analytics, and associated data quality. Implement and manage analytics platforms (primarily Google Tag Manager, Google Analytics 360 Suite, Google Optimize). Manage project timelines and budgets. Direct data layer implementation on new sites and pages across website properties. Create and maintain documentation related to data layer implementation requirements. Develop and maintain processes for tag requests/approval and management. Manage tags via tag management platform (GTM). Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement. Work with third parties to resolve discrepancies or platform issues. Maintain working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients. As needed, work with developers to communicate what an implementation is designed to accomplish; define JavaScript functions that need to be executed.
Requirements:
Bachelor's degree in Computer Science or similar. 4+ years business experience with 3+ years digital analytics implementation experience. 4+ years of working with the Google360 and GTM or similar platform. Experience creating and maintaining operational data quality monitoring processes. Experience working with tag management platforms and data layers. Web analytics certification a plus. Tag management certification a plus. Mobile and app experience a plus. Data Management Platform (DMP) experience a plus. Advance English.
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