Consumer Insights Leader
hace 1 mes
We are seeking a highly skilled Consumer Insights Leader to join our team in Latin America. As a key member of our marketing team, you will be responsible for driving consumer-centric strategies and ensuring that all marketing activities are informed by deep consumer understanding.
About the Role
The successful candidate will have a strong background in marketing, consumer insights, and research, with a minimum of 10 years of experience working with OTC or FMCG brands. You will be responsible for leading and executing the annual Consumer Insights learning plan, designing and developing consumer centric approaches, and driving regional synergies across Strategic Insights teams.
Key Responsibilities
- Lead and execute the annual Consumer Insights learning plan to ensure the best consumer centric approach and strategic view through all marketing activities.
- Design, develop, and implement consumer centric strategies across different markets and teams.
- Develop regional opportunities, knowledge, and learnings that unlock short- and long-term business growth and white spaces.
- Drive a consumer centric culture by being in the center of major business decisions with CDH's RCL & Marketing Directors.
- Influence Regional strategies with small and big data creating business cases cross sources (consumer, shopper, digital, business intelligence).
- Align with Global MEx team and execute trainings ad hoc for the LATAM region.
Requirements
To succeed in this role, you will need:
- A Bachelor's Degree in Marketing, Business Administration, Marketing, or similar.
- A minimum of 10 years of marketing, consumer/human insights/consumer planning and research experience, within OTC or FMCG brands.
- Excellent communication, planning, and organizational skills.
- Ability to influence all levels (from CDH's to managers) within Bayer and market research suppliers/consultants.
- Bilingual (English/Spanish) with fluent business discussion skills.
What We Offer
We offer a competitive salary range of $80,000 - $120,000 per year, depending on experience, plus benefits and opportunities for professional growth and development.
About Us
Bayer is a global life science company with a rich history of innovation and commitment to improving human health and well-being. We are proud to offer a diverse and inclusive work environment that values collaboration, creativity, and excellence.
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