Consumer Insights Manager for Latin America
hace 2 semanas
We are seeking a highly skilled Consumer Insights Manager to join our team in Latin America. This role will play a crucial part in delivering consumer insights that drive business growth and support local plans and decision making.
ResponsibilitiesThe ideal candidate will be responsible for guiding learning needs and setting priorities for areas of focus to drive share and category growth. Key responsibilities include:
- Recommending appropriate primary research design based on marketing objectives.
- Understanding and recommending analytic tools to support local tactical plans (Shelf Architecture, Decision Tree, Golden Stores, etc).
- Acting as a strategic business partner providing consumer insight-driven recommendations for business decisions.
- Developing/leading category-specific analysis and/or identifying business opportunities for prioritized channels, regions, or emerging businesses.
- Leading BTL asset evaluation for the categories, recommending adjustments to optimize creative and guarantee shopper conversion.
- Keeping apprised of category insights, retail industry and consumer trends and using this data to provide business context to Marketing, Cust Mktg, Sales, Category Management and Regional Leaders.
- Partnering with our syndicated data vendor team to deep dive into retail and household panel consumption dynamics.
- Leading Marketing Mix studies to bring recommendations on how optimize media investments.
To succeed in this role, you will need:
- A Bachelor's degree.
- At least 5 years of previous experience in marketing or insights.
- Knowledge of Research Tools/methodologies.
- Robust experience with Nielsen Retail Data capability and KPIs.
- Effective communication skills to simplify complex business challenges, influence and impact the business.
- Ability to make complex data simple, accessible, and actionable.
- Works well independently, managing multiple priorities.
- Deal comfortably with ambiguity.
- Ability to work effectively with cross-functional teams.
Advanced degree in research would be an advantage, as would global experience and familiarity with Marketing Analytics, including media measurement, pricing and assortment optimization. Strong presentation & storytelling skills are also desirable.
Salary EstimateThe estimated salary for this role is $70,000 - $100,000 per year, depending on experience and qualifications.
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