Foresights Insights and Consumer Behavior Manager

hace 3 semanas

Xico, México Pepsico A tiempo completo

About the Role:

This is a pivotal position in Insights where you will be responsible for tracking consumer trends and shifts by harnessing the power of advanced social listening tools and data analytics as well as other strategic sources of information to decode evolving consumer behavior and market dynamics and provide actionable insights to the CEO and executive team to facilitate informed decision-making and ensure that the company remains responsive to evolving consumer needs.

Your Impact:

  • Utilize various industry sources and expertise to effectively gather, compile, and synthesize pertinent foresight data to provide teams with a critical outside-in view through well-organized final outputs.
  • Lead in-depth competitive analysis to assess the market landscape, providing strategic recommendations to maintain and expand our market leadership.
  • Identify opportunities and threats, ensuring we remain at the forefront of the industry by gaining deep insights into consumer behavior, preferences, and trends, catalyzing innovative strategies.
  • Collaborate with cross-functional teams, including strategy, finance, marketing, and sales, to provide actionable insights that drive strategic decisions by translating data-driven insights into actionable recommendations that influence short-term business needs.
  • Prepare regular and ad-hoc reports for the CEO and executive team, summarizing consumer behavior changes, market trends, and recommended actions.
  • Communicate complex data clearly and compellingly through presentations and written reports.
  • Monthly and quarterly reports on consumer insights, market trends, and competitive analysis.

Requirements:

  • Bachelor's degree in business, marketing, or related field (Master's degree preferred).
  • Minimum of 7 years of experience in consultancy (i.e BCG, McKinsey, Accenture) market research, consumer insight (i.e: Ipsos, Millward Brown) or related roles.
  • Proven experience in using advanced social listening tools and data analytics platforms (1 + years).
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Leadership experience with the ability to lead and develop a high-performing team.
  • Strategic thinking and the ability to translate insights into actionable strategies.
  • Strong project management skills and the ability to prioritize and meet deadlines.
  • C1/C2 english (Advanced).
  • Advanced analytical skills, ease of work with big data sets and multiple data sources together with ability to synthesize, simplify & persuasively communicate complex findings.

What We Offer:

  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning.
  • Development programs according to Leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
  • Financial wellness programs that will help you reach your goals in all stages of life.
  • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
  • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

  • Consumer Insights Manager

    hace 3 semanas

    Xico, México Nielseniq A tiempo completo

    **Job Overview**NielsenIQ is seeking a seasoned professional to lead our analytics efforts. As a Consumer Insights Manager, you will be responsible for developing and executing strategies to drive business growth through data-driven insights.**Key Responsibilities**Develop and maintain relationships with key stakeholders to understand business needs and...

  • Consumer Insights Manager

    hace 2 semanas

    Xico, México Pepsico A tiempo completo

    About the Role:We are seeking a highly skilled Consumer Insights Manager to join our team at PepsiCo. As a key member of our Commercial Insights and Analytics team, you will be responsible for developing and executing descriptive analytics agendas within Commercial Areas, embedding them in Business processes, and developing visualization capabilities and...

  • Global Consumer Insights Manager

    hace 1 semana

    Xico, México Pepsico A tiempo completo

    **Unlocking Consumer Insights for Success**At PepsiCo, we're seeking an exceptional Global Consumer Insights Manager to drive strategic research and deliver actionable insights that drive business growth. As a key member of our team, you'll collaborate with cross-functional partners to develop and execute market research initiatives that inform business...

  • Senior Manager, Consumer Insights, Latam

    hace 1 semana

    Xico, México Netflix A tiempo completo

    Mexico City, Mexico- Consumer Insights- At Netflix, we are shaping the future of entertainment, driven by a passion for movies and TV shows. Our goal is to provide an unparalleled level of consumer insight, understanding what motivates our target audience to create a desire to join Netflix.To succeed in promoting our exclusive, original content, we need a...

  • Consumer Insights Strategist

    hace 3 semanas

    Xico, México Bayer A tiempo completo

    Job SummaryWe are seeking a highly skilled Consumer Insights Strategist to join our team at Bayer. As a key member of our Marketing Excellence team, you will be responsible for designing and executing the annual Consumer Insights learning plan to ensure a consumer-centric approach and strategic view through all marketing activities.Main...

  • Market Insights Leader

    hace 2 semanas

    Xico, México Pepsico A tiempo completo

    **About the Role**We are PepsiCo, one of the largest food and beverage companies in the world, and we are looking for a talented Consumer Insights Manager to join our team.As a Consumer Insights Manager, you will be responsible for leading our efforts to understand consumer behavior and preferences, and using that knowledge to drive business growth and...

  • Head of Consumer Insights

    hace 2 semanas

    Xico, México Reckitt A tiempo completo

    At Reckitt, we're driven by a purpose to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. As a key member of our team, you'll play a vital role in shaping the development of our global brands.About the Role:We're seeking a visionary in consumer understanding to join our team as a Senior CMI Manager IMEX. In this role,...

  • Consumer Insights Analyst

    hace 3 semanas

    Xico, México Essity A tiempo completo

    **Consumer Insights Analyst**:We're seeking a highly organized and proactive professional to support our consumer and market research projects. As a Consumer Insights Analyst, you will work closely with our CMU team to lead e-commerce knowledge within the Americas, support ad-hoc consumer studies, and centralize reports for top management.**Key...

  • Consumer Marketing Insight Manager

    hace 4 semanas

    Xico, México Givaudan A tiempo completo

    Consumer Marketing Insight ManagerGivaudan is a leading global company that creates delightful taste and scent experiences. We are seeking a highly skilled Consumer Marketing Insight Manager to join our team.About the RoleAs a Consumer Marketing Insight Manager, you will serve as a key business partner, responsible for leading and executing market research...

  • Customer Success Insights Manager

    hace 3 semanas

    Xico, México Nielseniq A tiempo completo

    About the RoleWe are seeking a highly skilled Customer Success Insights Manager to join our team at NielsenIQ. As a key member of our American team, you will be responsible for managing a portion of our clients in South America, driving onboarding and training, and leveraging our Data Impact Dashboard to identify key insights for...

  • Customer Insights Manager

    hace 1 semana

    Xico, México Citi A tiempo completo

    Job SummaryCiti is seeking a seasoned Customer Insights Manager to lead key consumer insights projects and drive the research model among key journeys and products.ResponsibilitiesDevelop and execute research plans to inform business decisions and drive revenue growth.Manage cross-functional teams to deliver customer insights and monitor project task...

  • Strategic Insights Manager

    hace 3 semanas

    Xico, México Colgate-Palmolive A tiempo completo

    Job SummaryWe are seeking a highly skilled Strategic Insights Manager to join our team at Colgate-Palmolive. As a key member of our commercial team, you will be responsible for providing strategic insights and recommendations to drive business growth and improve customer experience.Key ResponsibilitiesDevelop and implement research plans to identify...

  • Data Insights Specialist

    hace 4 semanas

    Xico, México Nielseniq A tiempo completo

    Unlock Business Potential with NielsenIQAs a Jr. Analytic Consultant at NielsenIQ, you will play a key role in generating market insights that empower our clients to navigate the competitive landscape, make informed decisions, and capitalize on emerging trends. Our team is dedicated to delivering high-quality services based on strategic thinking, innovation,...

  • Customer Success Insights Coordinator

    hace 2 semanas

    Xico, México Nielseniq A tiempo completo

    **About the Role**We are seeking a highly skilled Customer Success Insights Coordinator to join our team at NielsenIQ. As a key member of our client success team, you will be responsible for driving onboarding and training clients on our tool, leveraging Data Impact Dashboard to identify key insights for customers, and maintaining positive customer...

  • Global Insights

    hace 3 semanas

    Xico, México Reckitt Benckiser Llc A tiempo completo

    About the RoleWe are seeking a talented Global Insights & Analytics Junior Analyst to join our team at Reckitt Benckiser Llc. As a key member of our marketing team, you will play a critical role in driving business growth through data-driven insights.As a Global Insights & Analytics Junior Analyst, you will be responsible for gathering and interpreting data...

  • Cmi Trainee

    hace 4 semanas

    Xico, México Gfk A tiempo completo

    About GfKWe are a leading consumer intelligence firm, delivering the Full View on consumer behavior. Our mission is to enable manufacturers and retailers to better understand what consumers really want.We take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.Our CultureWe are an inclusive workplace for all,...

  • Consumer Marketing Manager

    hace 3 semanas

    Xico, México The Estée Lauder Companies A tiempo completo

    Job Title: Regional Consumer Engagement ManagerThe Regional Consumer Engagement Manager will lead the development and implementation of regional communication strategies for Clinique and Estee Lauder, focusing on elevating earned, owned, and paid media ecosystem results.Key Responsibilities:Develop and adapt global playbooks for the region, creating a Latam...

  • Product Manager Immunology Lead

    hace 2 semanas

    Xico, México Johnson And Johnson A tiempo completo

    Johnson & Johnson: Pioneering Healthcare InnovationAt Johnson & Johnson, we believe that health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and...

  • Senior Retail Manager

    hace 2 semanas

    Xico, México Amazon A tiempo completo

    Job SummaryAmazon is seeking a Senior Retail Manager to lead the Consumer Electronics team. The ideal candidate will have experience working with consumer electronics vendors, excellent communication skills, and the ability to analyze and negotiate complex terms. The Senior Retail Manager will be responsible for driving vendor performance, improving...

  • Consumer Engagement Senior Manager

    hace 3 semanas

    Xico, México Sephora A tiempo completo

    Job Title: Consumer Engagement Senior ManagerAs a key member of the Sephora team, you will be responsible for driving brand love and awareness across all touchpoints. Your goal will be to increase brand awareness and become the #1 luxury beauty retailer.Key Responsibilities:Develop and execute paid, owned, and earned strategies aligned to the annual...