Consumer Insights Manager

hace 2 semanas


Xico, México Pepsico A tiempo completo

About the Role:

We are seeking a highly skilled Consumer Insights Manager to join our team at PepsiCo. As a key member of our Commercial Insights and Analytics team, you will be responsible for developing and executing descriptive analytics agendas within Commercial Areas, embedding them in Business processes, and developing visualization capabilities and automated reporting.

Your Key Responsibilities:

  • Ensure the reliability of PepsiCo's market data in terms of quality and timing.
  • Develop market analysis for FOODS categories across sectors, answering key business questions with data visualization, reporting, and descriptive analysis.
  • Develop and execute visualization capabilities across sectors and categories, enhancing report automation and interactive dashboard generation.
  • Automate and enhance visualization capabilities across sectors, evolving from static reports in Excel to interactive dashboards on Tableau software.
  • Develop holistic solutions to key business questions based on market dynamics, macroeconomic situations, and consumer trends to develop strategies for the channel to help grow the business.
  • Influence insights and added value to AOP/SBP Channels processes, helping them build strategies with data that validates the relevance of initiatives for our business commercial partners and shoppers.
  • Manage and optimize Business Intelligence budget, seeking synergies between channels, across sectors to determine the optimal use of resources allocated to insights.

What We Offer:

We offer a wide range of programs for learning and development, including internal digital platforms, leadership skills development, specialized training, and learning experiences with internal and external providers. We also have recognition programs for seniority, behavior, leadership, moments of life, and financial wellness programs to help you reach your goals in all stages of life.

About Us:

PepsiCo is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or any other protected characteristic.


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