Senior Marketing Manager for User Acquisition

hace 4 semanas

Ciudad de México, Ciudad de México Scopely A tiempo completo

About the Role

Scopely is seeking a Senior Creative Marketing Manager to join our team in Mexico City. As a key member of our marketing team, you will be responsible for creating captivating user acquisition (UA) creatives that attract and engage potential players.

Key Responsibilities

  • Develop a creative strategy and work with creative partners to develop and execute UA creatives that connect Tiki Solitaire TriPeaks with our target audience.
  • Push creative boundaries, identifying innovative ways to market to our target audience.
  • Optimize product pages in the Apple and Google Play Store with compelling and visually stunning content to drive industry-leading conversion rates.
  • Ensure a cohesive and vibrant brand appearance across all marketing materials and touchpoints.
  • Analyze performance data and conduct A/B testing in collaboration with performance marketing and ASO teams to maximize the impact of our creatives.
  • Stay ahead of industry trends and competitor strategies through thorough market research.
  • Collaborate seamlessly with cross-functional teams, including art, performance marketing, and product, to align on creative strategies.
  • Provide clear and inspiring creative feedback to both internal and external teams.
  • Manage multiple creative projects with finesse, ensuring timely and high-quality delivery.
  • Oversee the production of dynamic video content, from concept development to final editing.
  • Monitor and report on the performance of creative assets, offering actionable insights and recommendations.
  • Maintain and update brand guidelines to ensure a consistent and exciting visual and written communication style.
  • Create and manage budgets for creative production, ensuring cost-effective and impactful use of resources.
  • Develop and maintain a content calendar to plan and schedule engaging creative assets.
  • Ensure compliance with platform-specific guidelines and advertising standards.
  • Continuously seek out opportunities for process improvements to streamline creative workflows and elevate our brand.

About Scopely

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences. We create, publish, and live-operate immersive games that empower a directed-by-consumer experience across multiple platforms. Our team is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

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