CRM Manager
hace 2 días
We are seeking a highly skilled CRM Manager to join MATCH CO, a leading digital agency. This role will report directly to the Head of Operations and will collaborate closely with internal processes and systems that maintain customer relationships, sales, support, and marketing teams.
Key Responsibilities:
- Develop and execute marketing strategies to drive customer engagement and acquisition, aligning with the company's marketing and financial objectives.
- Utilize CRM tools to create targeted audience segments and develop campaigns to reach relevant cohorts.
- Design and implement customer engagement strategies to enhance customer lifetime value and retention.
- Manage and negotiate multiple digital campaigns with third-party vendors, ensuring seamless execution and optimal results.
- Develop and execute business operations and awareness campaigns, analyzing performance and making data-driven recommendations for improvement.
- Collaborate with designers and copywriters to create high-quality, effective creative assets, including campaign briefs and messaging.
- Assist and advise on personalized targeting and content, ensuring alignment with brand objectives.
- Develop and maintain workflows to drive business growth and customer satisfaction.
Requirements:
- 3-5 years of experience in CRM, direct marketing campaign development, and execution, with a strong background in analytics.
- Experience with email marketing platforms, including Exact Target (now Salesforce Marketing Cloud 2.0) and triggered email programs such as Journey Builder, Pardot, or Hubspot.
- Proven ability to develop integrated marketing strategies and integrate CRM with broader traditional and digital marketing efforts.
- Demonstrated ability to think strategically and understand relational data.
- Strong ability to prioritize and manage multiple projects and processes simultaneously.
- Ability to manage multiple stakeholders from cross-functional teams.
- Knowledge of basic HTML and LP creation.
Working Conditions:
- Full-time position
- Indefinite contract
Compensation:
- $25,000.00 - $30,000.00 per month
Work Schedule:
- Monday to Friday
- 8-hour workday
Work Environment:
- On-site employment
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