Digital Marketing Strategist for Financial Services
hace 1 mes
At Quantum Financial Technologies, we're redefining small business lending with innovative and adaptable financial solutions. As a dedicated lending partner, we empower small businesses to achieve their growth objectives by merging technological agility with a deep understanding of their financial needs.
We're seeking a seasoned Digital Marketing Strategist to drive the strategy, design, and execution of digital marketing campaigns utilizing various marketing automation tools. The ideal candidate will leverage their expertise in Salesforce, Ortto (formerly Autopilot), Mail Chimp, and Twilio to maximize engagement and conversions, providing a personalized customer journey across multiple communication platforms.
Main Responsibilities
- Develop and execute targeted, personalized digital marketing campaigns using Salesforce, Ortto, and Mail Chimp.
- Create and optimize SMS marketing campaigns through Twilio.
- Work closely with the marketing and sales teams to ensure alignment in strategy and goals.
- Analyze campaign performance and provide recommendations for improvements.
- Conduct A/B testing and continuously optimize campaigns to increase engagement and conversions.
- Manage lead scoring, segmentation, and database management to ensure efficient targeting.
- Stay current with the latest trends and technologies in digital marketing and automation.
About the Role
This is a critical position within our Marketing Team, requiring a strong analytical mindset, excellent project management skills, and the ability to work independently and collaboratively. The ideal candidate will have:
- A proven track record of creating and managing successful digital marketing campaigns.
- Strong analytical skills with a goal-oriented approach.
- Excellent written and verbal communication skills in both English and Spanish.
- Proficiency in Salesforce, Ortto, Mail Chimp, and Twilio.
- Familiarity with data analysis and reporting.
What We Offer
In addition to a competitive salary ($80,000 - $110,000 per year), we offer a dynamic and supportive work environment, opportunities for professional growth and development, and a chance to be part of a mission-driven company serving underbanked communities.
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