On Premise Distribution Executive

hace 1 mes

Mexico City Red Bull A tiempo completo
Company Description

Red Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams: Off Premise and On Premise.

The On Premise Distribution Executive main priority is developing annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through a set group of Distribution Partners (DPs).

Key responsibilities include: communicating strategic priorities; driving and managing key RB initiatives; ensuring implementation of merchandising standards; developing systems to track and measure KPI execution; monitoring sales/POS progress against business plans; and coaching DP to produce execution excellence in the On Premise Channel.

Job Description

RB`s Strategy, Merchandising Standards, and Key Account Programs:

Coordinates meetings with DPs to explain and implement Red Bull business strategies and initiatives

Develops communication process to ensure proper alignment and understanding of strategies and goals

Implements systems to track and benchmark DPs against key initiatives/goals

Ensures DPs fully understand and execute RB merchandising standards

Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)

Establishes set communication schedule to discuss upcoming and on going Key Account Programs

Implements process for late notice or emergency programs to ensure rapid communication and execution

Ensures DPs implement tracking system to gage execution effectiveness

Business Plan

Develops with the DPs the annual business plans with regards to organization requirements, distribution, volume, investments, and KPIs

Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)

Consistently communicates with ownership and top management to guarantee alignment

Establishes POS allocation by distributor

Coordinates with Business Unit office personnel to issue on-going updates against allocation

Keeps DP abreast of any new POS items and applicable allocation/timing

Develops organization model with DP and gains commitment against specific personnel structure to drive Business Plan

Business Intelligence

Maintains strong working knowledge of all relevant Red Bull systems

Develops knowledge of key account systems and how they relate to DP

Holds DPs accountable for data submission into RB systems to ensure accurate and timely information

Distributor Structure and Accountability Expert

Thorough working knowledge of distributors internal systems and structure

Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers)

Clear understanding of the person responsible and accountable for tasks or programs within distributorship

Working knowledge of routing procedures and able to suggest better route to market and/or manpower needs based on distribution and account frequency

Knowledgeable on reps and area manager’s pay structure in order to program and hold accountable

Ability to communicate and share best practices from other DP on structure accountability systems

Miscelaneous

Share and enforce guidelines with regards to RB’s inventory policy

Provide on-going feedback relative to DP performance against objectives and KPIs

Develops expertise with regards to product competition and distributor competition in respective area

Communicates regularly and works effectively with all BU sales team (Off-Premise, key accounts, etc) and marketing people to secure full alignment of the BU goals with the DP

Qualifications

Bachelor degree in business administration, economy, engineering, marketing.

Minimum 3 years of sales experience in consumer goods industry (beverage preferred), in key account or indirect channel experience

Intermediate English

Additional Information

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.

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