Industry and Account-Based Marketing Lead
hace 1 mes
Zendesk is a leading customer experience platform that empowers businesses to deliver exceptional support. We are seeking an experienced Sr. Manager - Industry and Account-based Marketing to join our team in Mexico City.
Job Summary:We are looking for a seasoned marketing professional with expertise in account-based marketing and industry-focused strategies. As a Sr. Manager, you will be responsible for developing and executing campaigns that drive pipeline growth, cross-sell/up-sell opportunities, and foster meaningful relationships with our target accounts.
About the Role:This is a unique opportunity to leverage your skills in market research, content creation, and data analysis to inform business decisions and drive revenue growth. You will work closely with sales teams to develop targeted strategies, create compelling industry-specific content, and measure campaign effectiveness.
Responsibilities:- Develop and execute end-to-end industry programs that drive pipeline growth and conversion rates.
- Create high-quality, industry-specific content that resonates with target audiences and supports sales efforts.
- Collaborate with sales teams to identify key accounts, develop tailored strategies, and measure campaign success.
- Analyze campaign performance, identify areas for improvement, and adjust strategies accordingly.
- Build and maintain strong relationships with regional marketing teams to ensure alignment and maximize impact.
- 7+ years of marketing experience in B2B SaaS, with a focus on account-based marketing and industry strategies.
- Proven track record of driving pipeline growth, cross-sell/up-sell opportunities, and fostering meaningful relationships with target accounts.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Strong analytical skills, with experience using data to inform business decisions and drive revenue growth.
- Bachelor's degree in Marketing, Business, or related field.
Zendesk offers a competitive salary range of $120,000 - $160,000 per year, depending on experience. Our comprehensive benefits package includes health, dental, and vision insurance, 401(k) matching, flexible paid time off, and a generous parental leave policy. We also offer a dynamic and inclusive work environment, with opportunities for growth and development.
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