Consumer Engagement Senior Manager

hace 2 días


Ciudad de México, Ciudad de México Sephora A tiempo completo
Job Title: Consumer Engagement Senior Manager

At Sephora, we are seeking a highly skilled Consumer Engagement Senior Manager to join our team. As a key member of our marketing department, you will be responsible for driving brand love and awareness across all touchpoints, increasing brand awareness, and becoming the #1 luxury beauty retailer.

Key Responsibilities:
  • Develop and execute paid, owned, and earned strategies aligned to the annual calendar, focusing on full-funnel strategies to attract, engage, and convert audiences.
  • Lead media planning efforts, ensuring efficient budget allocation and maximizing strategies to achieve ROA.
  • Manage media crises through correct escalation and develop influencer strategies based on consumer preference.
  • Collaborate with the PR team to build brand image, manage communications, and execute influencer marketing initiatives.
  • Develop and implement social media strategies, leveraging paid, owned, and earned media to drive engagement and conversion.
Requirements:
  • Proven experience in media management, with a strong understanding of KPIs and resource management.
  • Strategic thinking, planning, and execution skills, with a focus on team leadership and people development.
  • Deep knowledge of traditional and non-traditional media channels, with a focus on building relations and teamwork.

We are looking for a highly motivated and experienced professional who can drive our consumer engagement efforts and help us achieve our goals. If you are passionate about luxury beauty retail and have a strong background in marketing and media management, we encourage you to apply for this exciting opportunity.



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