Email/Sms Strategist

hace 2 días

San Cristóbal de las Casas, Chiapas, México Cobaltotalent A tiempo completo

About the Role

Cobaltotalent is seeking a highly skilled Email/Sms Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing email and SMS campaigns that drive engagement and conversion.

Key Responsibilities

  • Create custom audience flows based on customer journeys, engagement with communications and audience behavior, and ongoing learnings and optimizations.
  • Implement A/B testing methodologies to optimize messaging, design, and timing for maximum engagement and conversion.
  • Collaborate with account, strategy, paid media, and web analytics teams to contribute to ongoing, holistic campaign recommendations that support the larger marketing and business goals for our clients.
  • Clearly communicate the how and why behind decisions, and their impact to team members.
  • Analyze campaign data and user behavior to refine targeting, messaging, and segmentation strategies.
  • Liaise with clients to understand their brand voice, objectives, and key performance indicators (KPIs), and provide regular updates on campaign performance.
  • Provide clean and comprehensive reports showcasing campaign performance, key insights, and actionable recommendations.

Requirements

  • Experience in CPG and Shopify is desired, but not mandatory.
  • Strong A/B testing experience and data-driven decision-making skills.
  • Knowledgeable in building out loyalty/rewards programs.
  • Strong project management skills, including management of agencies and vendors to ensure execution.
  • Excellent communication skills for client interactions and reporting.
  • Detail-oriented with the ability to manage multiple campaigns simultaneously.
  • Resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment.
  • Ability to succeed in a fast-paced, dynamic environment.

What We Offer

Cobaltotalent offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to helping our employees succeed and thrive in their careers.

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