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Consumer Insights Manager

hace 2 meses

Xico, México Pepsico A tiempo completo
About the Role

We are seeking a highly skilled Business Analytics Associate Manager to join our team at PepsiCo. As a key member of our Commercial Areas Process, you will be responsible for executing descriptive analytics agendas, developing visualization capabilities, and automating reporting.

Key Responsibilities
  • Ensure the reliability of PepsiCo's market data in terms of quality and timing.
  • Develop market analysis for FOODS categories across sectors, answering key business questions with data visualization, reporting, and descriptive analysis.
  • Develop and execute visualization capabilities across sectors and categories, enhancing report automation and interactive dashboard generation.
  • Automate and enhance visualization capabilities across sectors, evolving from static reports in Excel to interactive dashboards on Tableau software.
  • Develop holistic solutions to key business questions based on market dynamics, macroeconomic situations, and consumer trends to develop strategies for the channel to help grow the business.
  • Influence business decisions with insights and added value, helping AOP/SBP channels build their strategies with data that validates the relevance of initiatives for our business commercial partners and shoppers.
  • Manage and optimize Business Intelligence budget, seeking synergies between channels, across sectors to determine the optimal use of resources allocated to insights.
Requirements
  • Marketing, Engineering, or Business Administration background.
  • Master's degree in Business, Marketing, Planning Strategy (desired).
  • 5 years of experience in the F&B industry or massive consumption market.
  • 100% English language proficiency, both oral and written.
  • Experience in developing and implementing successful projects with a focus on results, managing projects that impact business objectives.
  • Ability to manage problems from complex to simple.
  • Strong communication and storytelling skills.
  • Analytical thinking with proven ability to connect data and generate insights, as well as future forces of change, and deliver clear outlook scenarios along with implications for the business.
  • Proven influencing and perseverance skills to tailor recommendations to the needs of stakeholders and effectively engage them to obtain commitment and drive impact.
  • Proven ability to turn complex information into simple, actionable insights.
  • Operates effectively in matrix relationships across organizational boundaries.
  • CPG experience (desired).
What We Offer
  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning.
  • Development programs according to leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • Recognition programs for seniority, behavior, leadership, moments of life, among others.
  • Financial wellness programs that will help you reach your goals in all stages of life.
  • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
  • Benefits for your family, including our Wellness Line, thousands of agreements and discounts, scholarship programs for your children, aid plans for different moments of life, among others.