Brand Marketing Manager, LATAM

hace 1 semana

Xico, México Lego A tiempo completo
About the Role

We are seeking a highly skilled Brand Marketing Manager to join our LATAM team. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive consumer sales growth and brand awareness in the region.

Key Responsibilities
  • Develop and execute marketing plans to increase active consumer base, frequency, and retention
  • Align marketing strategies with business objectives and monitor performance using relevant insights
  • Drive product and commercial opportunities to accelerate demand in Adults and Kids audiences
  • Influence consumer sales plans and forecasts using data and performance tracking
  • Ensure a strong brand presence across all touchpoints, working closely with internal marketing, agency, market partners, and IP partners
  • Optimize marketing and go-to-market approach to meet the needs of the new OESP approach
  • Collaborate with cross-functional and Regional Brand Managers to encourage winning collaboration and communication
  • Lead local selling-in for successful deployment in LATAM
  • Develop and implement local launch and marketing activation plans to engage through LEGO framework
  • Lead all brand and theme earned efforts as main driver for Public Relations and Influencers programs in LATAM
Requirements
  • 5+ years of experience as a brand marketing professional in a regional environment with a proven track record showcasing a blend of commercial and strategic skills
  • Consumer products and/or FMCG experience, and strong ability developing and implementing campaigns across OESP
  • Strong analytical skills and the ability to transform sophisticated findings into simple insights, directions, and recommendations
  • Strong experience in PR and influencers as key mix to strengthen brand equity in LATAM
  • A collaborative approach combined with a natural authority and ability to make decisions with both internal and external partners
  • Ability to work well both independently and as part of a dynamic, cross-functional & regional team, with a wide network of partners and support a team environment while collaborating to achieve joint goals
  • A passion for and/or experience working with children as a target audience
  • Excellent communication skills both verbally and in writing and comfortable in presenting complex ideas
  • Strong team leader, being able to drive other partners through a go-to-market strategy and deliver results in a cross-functional way
  • Previous experience from within the toy, family, gaming or entertainment industry. Digital/eCommerce experience is preferred
  • Strong and demonstrable project management skills with ability to manage complex processes
  • English - Advanced
What We Offer
  • Family Care Leave - We offer enhanced paid leave options for those important times
  • Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind
  • Wellness - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
  • Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount
  • Bonus - We do our best work to succeed together. When goals are reached, you'll be rewarded through our global bonus scheme

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