Head of Brand Marketing
hace 4 semanas
About Us
Loft is a pioneering Brazilian company founded in 2018, revolutionizing the real estate buying and selling process by leveraging technology to transform traditional and bureaucratic processes into end-to-end support for those seeking their new home.
Driven by the challenge of continuing to transform the real estate sector and aiming to offer the best property buying and selling service, Loft expands its presence in Mexico to further revolutionize the industry and improve its future.
Job Summary
We are seeking an experienced marketing professional to lead and own customer-led marketing initiatives and implement best-in-class cross-channel media plans as part of the Loft Marketing team.
This individual will serve as a bridge between our customers and the business, driving online and offline marketing strategies to influence customer perceptions and help drive customer acquisition and retention.
Key Responsibilities
- Lead and develop the Brand Marketing team, establishing processes, tools, and discipline.
- Set the vision and strategy for the brand across the company.
- Lead multi-channel above-the-line campaigns to attract new customers and build brand love.
- Develop and lead content strategy to align assets with brand differentiators (blog, social media, digital assets, website).
- Lead media strategy and coordinate implementation via external agencies.
- Monitor, track, and report brand health across the company.
- Communicate the value of the brand internally to ensure everyone at Loft is aligned.
- Establish processes to ensure partners (vendors, external agencies, B2B players) can navigate the brand.
Requirements
- Bachelor's degree or equivalent.
- 8 years of work experience in Consumer Marketing (CPG, Tech).
- Experience using customer insights and behavioral data to deeply understand the customer base and inform strategic plans.
- Understanding of key brand elements and frameworks, along with brand measurement systems (Brand health tracker).
- Exceptional persuasive written, verbal, and presentation communication skills.
- Fluency in English and Spanish.
- Ambitious self-starter with the ability to operate independently and thrive in a fast-paced environment.
- Demonstrated ability and willingness to roll up sleeves and execute to get the job done.
- Data-driven mindset and ability to demonstrate the impact of brand initiatives on the business.
Benefits
- Competitive base salary.
- Life and Health Insurance.
- Emotional Perks (Healthcare benefits).
- Above Law benefits.
- Work tools.
- Constant learning and development.
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