Strategic Marketing and Business Development Lead
hace 1 semana
Heranza Consulting Group, a team of professionals dedicated to helping business owners make informed decisions about their assets, is seeking an experienced Strategic Marketing and Business Development Lead.
Salary: The estimated annual salary for this role ranges from $228,000 to $276,000 based on the location in Guadalajara, Mexico.
About the Role:
We are looking for a skilled marketing professional to join our cross-functional organization and help us scale. As a key player in our growth and expansion, you will take strategic direction from our CEO and collaborate directly with our team.
This is a unique opportunity for someone who wants a taste of an agency environment while driving success for multiple clients and learning about their unique industries and business models. The ideal candidate will be an experienced B2B marketer who is organized, strategic, driven, and well-rounded, with a willingness to roll up their sleeves and get things done.
Your Responsibilities:
- Develop and execute strategies across various marketing functions in support of client needs
- Apply project management skills to drive results
- Enforce internal brand use and guidelines
- Develop website content, update websites, optimize SEO
- Create innovative social media content
- Write and promote thought leadership and articles
- Pitch experts for media and speaking opportunities
- Research and develop target lists
- Execute marketing automation and campaigns in HubSpot
- Develop, execute, and report on campaigns
- Assist with event management
Your Qualifications:
- 5+ years of experience in developing and executing B2B marketing strategies and campaigns
- Exceptional written and verbal communication skills, with the ability to flex communication style based on audience
- Exceptional project management skills, including managing people (even if it's a small team/1 person)
- Strong executive presence, able to hold their own with Founders
- Strong attention to detail and superior analytical, technical, and problem-solving skills
- Focus on results, analytics, and outcomes
- Experience with web content management tools, like Squarespace
- Experience executing marketing campaigns and paid ads on social media channels, including LinkedIn
- Experience with marketing automation in HubSpot
- Experience with Canva
- Experience with SEO and Google Analytics
Why Work at Heranza?
We are committed to creating a great environment for our team with unquestioned integrity. We offer attractive and competitive benefits, including an attractive and competitive salary, variable compensation, career path, multiple partnerships and alliances, and all benefits by law and great additional ones.
Work Details:
Full-time position
$19,000 - $23,000 per month
Monday to Friday, 8-hour shift
On-site employment
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