Marketing Operations Manager, Cdp Data Specialist

hace 4 meses

Ciudad de México CDMX Zendesk A tiempo completo

Job Description

Zendesks Global Marketing Operations team is seeking an experienced CDP Administrator to join our growing data management practice. This is a unique opportunity to grow and learn in a dynamic and fast-paced environment.

This person will administer our CDP, ensuring reliable data integrations with multiple data sources and enabling outstanding customer experiences through relevant, personalized marketing programs. The role demands a robust technical background, exceptional problem-solving skills, and the ability to work cross-functionally across the organization.

**Key Responsibilities**
- Oversee integrations to monitor data ingress and egress between CDP and other marketing systems.
- Maintain profile and segmentation definitions, activation schedules and destination integrations.
- Collaborate with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.
- Establish a standardized XDP data model to create a common language for customer experience.
- Manage user access and permissions.
- Establish data best practices, including audience segmentation and activation among the global marketing community.
- Provide ongoing support and training to AEP end-users, ensuring they can utilize the platform effectively for their needs.
- Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests.
- Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns.
- Develop and deliver reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes.
- Ensure CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk's data governance policies.

**Desired Skills and Experience**
- Hands-on experience configuring and managing Customer Data Platforms, such as Adobe Real-Time CDP (ideal), Segment, Tealium, etc.
- Proven expertise in creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation
- Intermediate SQL query writing and experience working multiple tables and subqueries and analytics data warehouses (e.g. BigQuery, MySQL, Snowflake)
- Strong understanding of data integration, data quality, and data governance principles.
- Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Self-starter with high motivation to succeed in a fast-paced work environment.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

**The intelligent heart of customer experience**
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

  • Marketing Operations Manager, Cdp Data Manager

    hace 4 meses

    Ciudad de México, CDMX Zendesk A tiempo completo

    Job Description Zendesks Global Marketing Operations team is seeking an experienced CDP Administrator to join our growing data management practice. This is a unique opportunity to grow and learn in a dynamic and fast-paced environment. This person will administer our CDP, ensuring reliable data integrations with multiple data sources and enabling...

  • Marketing Operations Data Specialist

    hace 1 mes

    Ciudad de México, Ciudad de México Zendesk A tiempo completo

    {"Job Title: Marketing Operations Data Specialist"} Job Description At Zendesk, we are seeking a highly skilled Marketing Operations Data Specialist to join our Global Marketing Operations team. As a key member of our team, you will play a critical role in managing our marketing technology stack and ensuring high-quality data is maintained. About the...

  • Specialist, Customer Data Integration and Operations

    hace 4 meses

    Ciudad Juárez, Chih., México NASDAQ A tiempo completo

    Nasdaq is looking for an experienced Specialist, Customer Data Integration and Operations to join our dynamic, global digital marketing team. Nasdaq is looking for an experienced Specialist, Customer Data Integration and Operations to join our dynamic, global digital marketing team. This is an exciting opportunity to lead integration and operations efforts...

  • Global Marketing Operations Data Specialist

    hace 1 mes

    Ciudad de México, Ciudad de México Zendesk A tiempo completo

    About the RoleWe are seeking a highly motivated and ambitious Global Marketing Operations Data Specialist to join our team in Mexico City. As a key member of our Global Marketing Operations team, you will play a critical role in improving data quality across the Marketing and GTM organizations.Job ResponsibilitiesYour primary focus will be on improving data...

  • Marketing Operations Manager

    hace 7 meses

    Ciudad de México Directive Consulting A tiempo completo

    Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies...

  • Senior Specialist, Campaign Marketing Operations

    hace 3 meses

    Ciudad de México, CDMX Zendesk A tiempo completo

    Job Description **Who we're looking for** The Senior Specialist, Campaign Marketing Operations plays a pivotal role in improving and scaling our marketing processes in the AMER region. As part of the Campaign Operations team, you will act as a strategic advisor who empowers marketers to run successful campaigns through process optimisation and actionable...

  • Marketing Operations Specialist

    hace 7 meses

    Ciudad de México Zendesk A tiempo completo

    Who we're looking for This role will report to the Marketing Operations Senior Manager and is based in Mexico City, Mexico. What you'll be doing - Partner closely with our Marketing Operations counterparts across the world to ensure regional campaigns are executed smoothly and operational roadblocks are addressed promptly and efficiently. - Act as the...

  • Marketing Operations Strategist

    hace 2 semanas

    Ciudad de México, Ciudad de México Percona A tiempo completo

    About the RoleWe are seeking a highly skilled Marketing Operations Specialist to join our team at Percona, a respected thought leader in the open source community.As a Marketing Operations Specialist, you will play a key role in supporting our growth and brand initiatives by leveraging best practices and technology to drive the success of our marketing...

  • Business Operations Manager

    hace 1 mes

    Ciudad de México, Ciudad de México NTT DATA A tiempo completo

    We are seeking a skilled Business Operations Manager to join our team in Mexico City, México. This role involves optimizing processes, improving operational efficiency, and supporting the company's sales and account management teams.Key Responsibilities:Reporting, Insights & Governance: Ensure Deal Governance compliance and stay up-to-date on the knowledge...

  • Marketing Manager

    hace 1 mes

    08500, Ciudad de México, CDMX LaLaMove A tiempo completo

    At Lalamove we are characterized by living our values: passion, humility, resilience and execution. So If you are an experienced, self-motivated, and innovative marketer or growth manager: **We are seeking you, a high-caliber Marketing Manager based in Mexico City, Iztacalco.** The incumbent will be responsible for all aspects of marketing for awareness...

  • Global Marketing Manager, Email Automation Specialist

    hace 2 semanas

    Ciudad de México, Ciudad de México Zendesk, Inc. A tiempo completo

    At Zendesk, we believe in delivering exceptional customer experiences through innovative software and human expertise. As a Global Marketing Manager, Email Automation Specialist, you will play a crucial role in driving this vision forward.About the RoleThis is an exciting opportunity to lead a team responsible for developing and executing comprehensive email...

  • Data Management Specialist, Financial Operations

    hace 4 semanas

    Ciudad de México, Ciudad de México 332 Discovery Networks Mexico S. de R.L. de C.V. A tiempo completo

    About Us332 Discovery Networks Mexico S. de R.L. de C.V. is a leading media and entertainment company that offers a dynamic work environment with exciting opportunities for growth and development.We are seeking a highly skilled Data Management Specialist, Financial Operations to join our team in Mexico City. This role plays a critical part in ensuring the...

  • Marketing Operations

    hace 2 meses

    Ciudad de México, CDMX BD A tiempo completo

    **Job Description Summary**: How about becoming a maker of possible? For more than 125 years, we’ve pursued our Purpose of advancing the world of health. We relentlessly commit to a promising future by developing innovative technologies, services and solutions, helping the healthcare community improve safety and increase efficiency. It takes the...

  • Data Architect Specialist

    hace 4 semanas

    Ciudad de México, Ciudad de México NTT DATA Services A tiempo completo

    About NTT DATA ServicesNTT DATA is a leading provider of digital and AI infrastructure. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize, and transform for long-term success.Job Title: Data Architect SpecialistWe are seeking an experienced Data Architect Specialist to join our team in Guadalajara, Mexico. As a...

  • Senior Marketing Specialist

    hace 4 meses

    Ciudad de México, CDMX Geotab A tiempo completo

    Basis**: Contractor** Area of Interest**: Marketing** Location**: Mexico City, Mexico** **Who we are - Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and...

  • Data Driven Operations Specialist

    hace 2 días

    Ciudad de México, Ciudad de México Petco A tiempo completo

    Enhance Efficiency and Quality in Pet Care IndustryWe are seeking a highly skilled Data Driven Operations Specialist to join our team at Petco, driving positive change in our industry by analyzing data, identifying areas for optimization, and implementing process improvements.About UsPetco is a category-defining health and wellness company dedicated to...

  • Project Program Management Specialist

    hace 3 semanas

    Ciudad de México, CDMX NTT DATA A tiempo completo

    **Req ID**: 306199 We are currently seeking a Project Program Management Specialist to join our team in CDMX, Ciudad de México (MX-CMX), Mexico (MX). - ** Minimum Education**: Bachelor's degree in Electrical Engineering, Computer Science, Business Information Systems, or related field of study required. Master's Degree preferred. PMI Certification...

  • Digital Marketing Operations Specialist

    hace 2 meses

    Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    About the RoleAs a Marketing Operations Specialist at Amazon Music, you will be working closely with the marketing team to build and execute digital marketing campaigns. Your responsibilities will include managing and triaging cases, supporting and maintaining automated digital marketing solutions, and collaborating with internal teams to deliver clear...

  • Data Operations Specialist

    hace 2 meses

    Ciudad de México, CDMX Pfizer A tiempo completo

    Why Patients Need You A career with us is about discovering breakthroughs that change patients’ lives. Whatever your role, you will be part of bringing those therapies to people all over the world. You will be driving the industry forward and making a positive difference. And you will discover that amazing things are possible. What You Will Achieve Core...

  • E-commerce Email Marketing Specialist

    hace 4 semanas

    Ciudad de México, Ciudad de México Top Growth Marketing A tiempo completo

    About the Role:We are seeking an experienced E-commerce Email Marketing Specialist to join our team at Top Growth Marketing. As a key member of our marketing department, you will be responsible for developing and executing email marketing campaigns that drive customer engagement and revenue growth.Key Responsibilities:Crafting email marketing strategies,...