Customer Acquisition Strategist for High-Growth AI and B2B Ventures
hace 2 semanas
Invitro Capital is a leading venture capital firm that invests in cutting-edge AI and B2B technologies. We are committed to helping our portfolio companies succeed and grow exponentially.
Job OverviewWe are seeking an experienced Customer Acquisition Strategist to join our team. The ideal candidate will have a proven track record of scaling customer acquisition campaigns across multiple channels, including SEO, SEM, paid social, and display advertising.
Key Responsibilities- Paid Campaign Management: Set up and launch paid campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms with a focus on scalability, ROI, and minimizing cost per acquisition (CPA).
- Ad Copy and Creative Optimization: Write, test, and refine ad copy and creatives for targeted audiences to maximize campaign performance while keeping acquisition costs low and improving lead quality.
- Keyword and Audience Strategy: Implement keyword strategies and audience segmentation to optimize campaign efficiency, ensuring the cost per click (CPC) and cost per acquisition (CPA) align with budget goals.
- Landing Page Optimization: Optimize landing pages by applying SEO best practices and collaborating with content teams to drive organic growth and improve conversion rates.
- Campaign Performance Analysis: Analyze campaign performance metrics like CTR, CAC, ROAS, and LTV using tools such as Google Analytics and Google Ads Manager to identify cost-saving opportunities and areas for growth.
- A/B Testing: Conduct A/B testing on ads, targeting strategies, and user experiences to refine campaign results.
- Real-Time Troubleshooting: Troubleshoot campaign performance issues in real time and apply data-driven solutions to maintain consistent results.
- Campaign Tracking and Measurement: Implement tracking mechanisms, including Google Tag Manager and UTM parameters, to measure and optimize campaign performance.
- Experience: 8+ years in performance marketing, growth marketing, or digital advertising, with a proven track record of scaling customer acquisition campaigns.
- Platform Proficiency: Expertise in managing campaigns on Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and using SEO tools to drive results.
- Analytical Tools: Proficiency in analytics platforms like Google Analytics, Tableau, and Looker, as well as CRM systems such as HubSpot and Salesforce.
- Optimization Skills: Strong abilities in A/B testing, funnel optimization, and making data-driven adjustments to improve campaign performance.
- Technical Expertise: Knowledge of tracking mechanisms like Google Tag Manager, UTM parameters, and troubleshooting campaign performance issues.
- Web Skills: Familiarity with basic HTML/CSS for minor landing page edits is an advantage.
- Problem-Solving and Collaboration: Exceptional problem-solving skills, a collaborative mindset, and a hands-on approach to driving execution and results.
- Competitive Compensation: Salaries ranging from $30,000 to $40,000 per month, payable in USD.
- Supportive Work Environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.
- Opportunity to Work with Emerging Technologies: You will have the chance to work with some of the best minds in the industry, developing cutting-edge AI and B2B technologies.
This is a full-time position that requires a strong understanding of customer acquisition strategies, digital advertising, and analytics tools. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply.
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