Strategic Marketing and Customer Experience Lead
hace 4 días
About Us
Unilever Food Solutions is a global company that operates in over 70 countries. We are proud to be part of Unilever, a truly global business known for great purposeful brands and a vision to make sustainable living commonplace.
Our Mission
At Unilever Food Solutions, we are passionate about the people we serve and provide expertise to meet their needs. We empower our people to make a 'bigger difference' at every level in the organization.
Job Summary
$90,000 - $120,000 per year salary estimate based on industry standards and location.
We are seeking an experienced Strategic Marketing and Customer Experience Lead who will play a key role in driving growth and customer delight through strategic planning, customer-centric performance indicators, and digital engagement.
Key Responsibilities
• Develops strategy to drive growth and customer delight by analyzing customer buying journeys, sales/marketing funnels, and operator lifecycle.
• Leads Non-Innovation Projects, including developing UBER Selling Stories, Killer Recipes, Killer Demos, and Sampling for existing Top10.
• Creates all digital content to go alongside innovations content, monthly SC- Feedback, and online & offline activations.
• Manages KPIs such as Penetration, Turnover, Customer-centric performance indicators, digitally engaged operators, and Conversion rate across the Operator Lifecycle.
Required Skills and Qualifications
- Strategic thinking and customer-centric approach
- Deep understanding of sales/marketing funnels, operator lifecycle, and marketing automation journeys
- Excellent communication and project management skills
- Digital expert in traffic generation, lead management, content marketing/inbound marketing, conversion optimization, SEO, marketing automation, and social media marketing
- Proficient in tools like Sense Data Tool, AEM, Google Analytics, Facebook Business Manager, Hotjar/Adobe Target, and SEM Rush
Benefits
At Unilever Food Solutions, we offer a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development.
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